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Winning With ECommerce with Corporate Members, Deloitte Consulting, Drizly, RNDC, Treasury Wine Estates - CM Only	Login or Join to view tickets

Event Details

This Live Chat is for Corporate Members. Corporate Member only events are meant to expand company knowledge and best practices on pitching, elevating their marketing, streamlining their sales efforts, cultivating business development and innovation (BD&I), creating or improving DE&I programs, and leveraging their Corporate Membership benefits with WOTVS.

Join Women of the Vine & Spirits for a Live Chat:

Winning With ECommerce

Hosted by Corporate Member, Deloitte Consulting with Drizly, RNDC, Treasury Wine Estates

Thursday, July 22
11:00AM PST / 2:00PM EST

Liz Paquette Director of Brand & Head of Consumer Insights Drizly	Renee Pearson SVP of Digital Transformation & Business Engagement Republic National Distributing Company (RNDC)
Cheyenne Self Retail E-Commerce Manager Treasury Wine Estates	Moderated by Katie Dye Principal Deloitte Consulting LLP

ECommerce is disrupting the Alcohol Beverage industry – while the move to eCommerce has accelerated during COVID-19, this trend is here to stay. No one has been able to “crack the code” on eCommerce within the industry, so we are excited to co-discuss this topic among the panelists and explore some of the latest trends, data & insights.

Deloitte Consulting will share a quick overview of the current Alcohol Beverage eCommerce landscape and then moderate a panel with Corporate Members, Drizly, RNDC, and Treasury Wine Estates who have each made unique and significant strides in this space. Panelists will be sharing how their companies have pivoted with the acceleration of eCommerce during COVID, found new routes to reach customers, and used data to understand their customers at a deeper level than ever before.

Who Should Attend

Any industry professionals interested in entering into or working in the Alcohol eCommerce space - producers, distributors, marketers, sales teams, omnichannel, web, retailers.

Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.

Liz Paquette is a strategic marketer and planner, with over a decade of experience in advertising and the startup world. At Drizly, North America's largest ecommerce marketplace for alcohol, Liz heads up brand and consumer insights. In her role, she leads brand strategy and marketing, communications, content and creative, and the data and insights publication, BevAlc Insights. Prior to Drizly, Liz led marketing and was part of the founding team at HUBweek, an innovation festival and civic initiative founded by The Boston Globe, Harvard, MIT, and Massachusetts General Hospital. She started her career in travel planning and advertising and is WSET Level 3 certified.

Renee is currently SVP of Digital Transformation and Business Engagement at RNDC (Republic National Distributing Company). RNDC is an industry leader and the nation’s second largest wine and spirits distributor. In her role Renee leads multiple IT teams covering eCommerce, Commercial Systems, Data & Analytics, Enterprise Architecture and emerging technology. She is also a program leader for their current ERP Modernization multi-year effort.

Prior to RNDC, Renee was Head of Business Integration for Georgia Pacific’s largest digital transformation program to date - CPG Digital Core. She was responsible for leading business integration and organizational change management for GP’s Consumer Products business to implement SAP S4/HANA and associated end-to-end business process across corporate sites, consumer manufacturing facilities, and distribution centers.

Renee also spent nearly 20 years in multiple leadership roles at Kimberly-Clark (K-C), a global Consumer Products company recognized by its strong brands such as Huggies, Kleenex, and Kotex. She led business and technology teams through innovation and digital transformation activities leveraging emerging technology. Renee also spent several years within K-C IT Strategy during the successful divesture of K-C’s Health Care business, Halyard Health, and spent over a decade leading and advancing K-C’s IT data and analytics strategy and delivery.

Renee holds a degree in Management Information Systems from the University of Wisconsin - Eau Claire. She is actively engaged in the Atlanta professional community through various board engagements and is also an advocate for programs such as Girl Scouts of America and promoting diversity and women in technology. She currently resides with her family in Roswell, GA.

Katie is a Principal with Monitor Deloitte, Deloitte Consulting's Strategy Practice. She works with her clients to transform their businesses, achieving accelerated growth through the identification and implementation of new and differentiated ways to understand and engage their consumers.

Katie has led consumer-focused growth programs for some of the world's largest brands, including growth strategy, digital transformation, marketing capability development, and digital commerce acceleration. She has extensive experience working in the alcohol beverage space across wine, spirits and beer in her current role -- and spent nearly ten years working in the restaurant industry prior to joining Deloitte. Katie is passionate about developing strong, diverse teams and mentorship. She received her BS from Cornell and her MBA from UCLA.

Specialties include: growth strategy, marketing strategy & capability building, digital strategy & transformation, channel & customer strategy, digital commerce & direct-to-consumer strategy