Join Corporate Member BevAlc360° for:

Closing the Content Gap:

Aligning BevAlc Retail Media in a Fragmented

E-Commerce World

Tuesday, May 12, 2026
4:20 - 4:40 PM
Room: Glenwaters

Beverage alcohol e-commerce is still highly fragmented, and that fragmentation quietly erodes return on ad spend when shoppers click a beautiful banner or social ad only to land on a product details page (PDP) that doesn’t match the message. In this session, the panelists unpack the “not‑so‑obvious” operational and content gaps that hurt both suppliers and retailers.

They will discuss how BevAlc‑specific activation models can help align PDP storytelling and compliance with upstream media so more clicks turn into carts instead of missed conversions.

Learn More About BevAlc360° at bevalc360.com 

About BACi on Location

This May, join an elite circle of BACi members in Charlotte for our first in-person summit. We’re stripping away the fluff to tackle the most pressing hurdles in the industry. From regulatory shifts to the new digital shelf, and the trends, tools and retailer relationships driving the BevAlc category forward!

Learn More Here.

This is an external event from Women of the Vine & Spirits