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PRODID:-//Women of the Vine & Spirits//Silkstart Technology Inc.//
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DTSTART;VALUE=DATE-TIME:20260308T020000
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DTSTART;VALUE=DATE-TIME:20261101T020000
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SUMMARY:Closing the Content Gap: Aligning BevAlc Retail Media in a 
 Fragmented E-Commerce World
DTSTART;TZID=US/Eastern;VALUE=DATE-TIME:20260512T162000
DTEND;TZID=US/Eastern;VALUE=DATE-TIME:20260512T164000
DTSTAMP;VALUE=DATE-TIME:20260430T184625
UID:69f3a3811995c705f174c9a1
DESCRIPTION: Join Corporate Member BevAlc360&deg\; for: Closing the Content
  Gap: Aligning BevAlc Retail Media in a Fragmented E-Commerce World 
 Tuesday\, May 12\, 2026 4:20 - 4:40 PM Room: Glenwaters Beverage alcohol 
 e-commerce is still highly fragmented\, and that fragmentation quietly 
 erodes return on ad spend when shoppers click a beautiful banner or social
  ad only to land on a product details page (PDP) that doesn&rsquo\;t match
  the message. In this session\, the panelists unpack the 
 &ldquo\;not‑so‑obvious&rdquo\; operational and content gaps that hurt 
 both suppliers and retailers. They will discuss how BevAlc‑specific 
 activation models can help align PDP storytelling and compliance with 
 upstream media so more clicks turn into carts instead of missed 
 conversions. Learn More About BevAlc360&deg\; at bevalc360.com About BACi 
 on Location This May\, join an elite circle of BACi members in Charlotte 
 for our first in-person summit. We&rsquo\;re stripping away the fluff to 
 tackle the most pressing hurdles in the industry. From regulatory shifts 
 to the new digital shelf\, and the trends\, tools and retailer 
 relationships driving the BevAlc category forward! Learn More Here. This 
 is an external event from Women of the Vine &amp\; Spirits 
LOCATION:Charlotte\, NC\, USA
PRIORITY:5
URL:https://www.womenofthevine.com:443/events/closing-the-content-gap-
 aligning-bevalc-retail-media-in-a-fragmented-e-commerce-world
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