Women Owned Group Live Chat

27 Jan 2021
1:00pm - 2:00pm PST
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Event Details

Join Women of the Vine & Spirits for a Women Owned Group Live Chat

Wednesday, January 27
1:00PM PST / 4:00PM EST


Amy Gardner
The Right People for the Job

Frances Gonzalez
Owner & Founder
Vegan Wines

Rachel Martin
Founder & Owner
Oceano Wines

Gayle Piraino
GAP Promo

Rebecca Ritz
Founder & Designer
Bauerhaus Design, Inc.


Sign up to collaborate and make new and lasting connections with our Women Owned community! During this time we will briefly share some of our own experiences and invite you to also discuss your success stories of previous experiences through collaboration and forming new partnerships have helped you open new doors.


Amy Gardner founded WineTalent in 2004 to provide confidential and individualized search services to the wine industry. With an educational foundation in plant science at UC Davis, she first worked in research and production laboratories. She quickly realized her true interest in recruiting, and for the last 25 years has been matching companies and employees for long-term placements. The relationships she has developed within the wine business allows her to be able to find the right people for the job.

Throughout her career Amy has stayed up-to-date with employment trends and legal issues. This knowledge is invaluable to the companies and people she works with. Being knowledgeable in fair employment practices allows Amy to address issues and provide solutions to clients and job seekers.

Providing employment information to job seekers has been a significant portion of her work. She frequently discusses employment issues on her blog and is a frequent contributor to industry panels and association meetings.

Confidentiality in all of her business dealings allows companies to hire the best candidates and for job seekers to have the ability to explore new employment opportunities and improving their career opportunities. 

Frances Gonzalez is an experienced professional in the wine industry living in the Hudson Valley, hailing from New York City. As a wine expert and long-time vegan, she is the Founder and President of VEGAN WINES, a completely vegan wine club, and Despacito Distributors, a plant-based wine distribution company. Frances is also an active member of Women of the Vine & Spirits, an organization in which she coordinates events that foster a supportive environment for female entrepreneurs in the alcoholic beverage industry. Frances also has extensive experience in the vegan and plant-based market across the nation and internationally. In addition to researching and traveling to vineyards, she has sponsored conferences like the Plant-Based World Expo and Miami Seed Food & Wine Week, as well as vegan dinners by the James Beard Foundation. Frances is also the founder of VegFest Puerto Rico, a festival that focuses on creating a community of people who appreciate vegan products, food, and beverages. Recently, she was a speaker on the plant-based panel at the 2019 American Culinary Federation National Convention.

Rachel has spent the last 20 years in the wine industry building her family’s estate Boxwood Winery in Middleburg, Virginia. She was on the founding team at Boxwood, starting her career as Executive Vice President. Rachel was responsible for all aspects of operations: grape growing, winemaking, packaging, bottling, distribution, marketing and tasting room sales. During her tenure at Boxwood, she spearheaded the effort to establish the Middleburg Virginia American Viticultural Area.

Oceano Wines, Rachel’s new project, was co-founded by her husband Kurt Deutsch in 2016. SIP certified Spanish Springs located on the extreme coast of San Luis Obispo County is the closest vineyard to the Pacific in California. Their award-winning Chardonnay and Pinot Noir wines are made in Napa by winemaker Marbue Marke.

Gayle Piraino has spent the last 24 years in marketing and point-of-sale corporate promotions focusing on the beverage side of the business. During her previous life and career, she worked in retail for Filene’s and Filene’s Basement (Boston based). Gayle fell in love with the retail business when she began working in gift wrap in high school and ended her retail career as a regional manager with a life altering event. She engaged in various buying and store management positions throughout her career. 


Gayle launched GAP Promo in 2006 in the basement of her home. GAP Promo quickly grew and before she knew it GAP Promo expanded into a niche company servicing many of the most prestigious blue-chip beverage companies that define the alcohol beverage industry. Gayle is passionate about this business and helped mold GAP’s reputation from GAP’s 2 pillars that were derived from her previous retail experience. Superior customer service and innovation are paramount to GAP Promo’s success and their client relationships are key. It’s all about the customer and ensuring GAP Promo services its customers with ideas that help them maintain the look of the industry leader that they are. Through the years GAP Promo has also received several awards for their displays and has an inside design team that can bring your ideas to life!


Today GAP Promo is located in a historic tavern in downtown Gloucester MA, employs a talented staff of both youth and wisdom and also hosts an annual Internship program with her Alma Mater, Endicott College which is located in Beverly MA. where Gayle served as a member of their Board of Directors for over 5 years.

Rebecca is passionate about the wine, spirits and food industry, and making it easier for businesses to achieve their goals. In 2010, she blended two of her loves – design and wine – and began to focus on helping wine brands tell their brand story. Rebecca specializes in integrating this brand story and strategy into print, packaging, website design and development to stand out from the competition. Her motto is: “Will design for wine.”

Rebecca is pleased to teach brands the marketing strategies and tools they can use to get more customers and increase their sales. Based in Illinois she travels coast-to-coast to share her 20 years of design and branding expertise via workshops and presentations on branding, marketing, website strategy, wine label design, and social media. Rebecca prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific winery. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands.

Bauerhaus Design is a member of the Wine Industry Network, Texas Wine and Grape Growers Association, and the Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.

27 Jan 2021
1:00pm - 2:00pm PST

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