Join Women of the Vine & Spirits for a Women Owned Group Live Chat
Monday, December 7
1:00PM PST / 4:00PM EST
Sign up to collaborate and make new and lasting connections with our Women Owned community! During this time we will briefly share some of our own experiences and invite you to also discuss your success stories of previous experiences through collaboration and forming new partnerships have helped you open new doors.
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Gayle Piraino has spent the last 24 years in marketing and point-of-sale corporate promotions focusing on the beverage side of the business. During her previous life and career, she worked in retail for Filene’s and Filene’s Basement (Boston based). Gayle fell in love with the retail business when she began working in gift wrap in high school and ended her retail career as a regional manager with a life altering event. She engaged in various buying and store management positions throughout her career.
Gayle launched GAP Promo in 2006 in the basement of her home. GAP Promo quickly grew and before she knew it GAP Promo expanded into a niche company servicing many of the most prestigious blue-chip beverage companies that define the alcohol beverage industry. Gayle is passionate about this business and helped mold GAP’s reputation from GAP’s 2 pillars that were derived from her previous retail experience. Superior customer service and innovation are paramount to GAP Promo’s success and their client relationships are key. It’s all about the customer and ensuring GAP Promo services its customers with ideas that help them maintain the look of the industry leader that they are. Through the years GAP Promo has also received several awards for their displays and has an inside design team that can bring your ideas to life!
Today GAP Promo is located in a historic tavern in downtown Gloucester MA, employs a talented staff of both youth and wisdom and also hosts an annual Internship program with her Alma Mater, Endicott College which is located in Beverly MA. where Gayle served as a member of their Board of Directors for over 5 years.
Jennifer Reda is currently Vice President of Sales for Mast Jägermeister US covering the 17 state Control Region. Prior to working for Jägermeister she spent 25 years in the beer industry with: Anheuser- Busch, Breckenridge Brewery, Coors, Molson Coors, Miller Coors and ACGolden Brewing Company. She has extensive experience in the beer industry working in all faucets: Sales, Channel and Brand Marketing, Innovation, and Operations. Her last 8 years with Miller Coors she was the Director of Sales and Marketing for a craft brewery, ACGolden Brewing Company, who makes and sells Colorado Native Lager brands in the state of Colorado. Although no longer on the beer side of the business, she is still very passionate about beer and would love to share some of her knowledge with you! These days she very much enjoys a “Deer” (Jägermeister shot) with her “Beer” – bringing the Spirit and Beer worlds together.
Rachel has spent the last 20 years in the wine industry building her family’s estate Boxwood Winery in Middleburg, Virginia. She was on the founding team at Boxwood, starting her career as Executive Vice President. Rachel was responsible for all aspects of operations: grape growing, winemaking, packaging, bottling, distribution, marketing and tasting room sales. During her tenure at Boxwood, she spearheaded the effort to establish the Middleburg Virginia American Viticultural Area.
Oceano Wines, Rachel’s new project, was co-founded by her husband Kurt Deutsch in 2016. SIP certified Spanish Springs located on the extreme coast of San Luis Obispo County is the closest vineyard to the Pacific in California. Their award-winning Chardonnay and Pinot Noir wines are made in Napa by winemaker Marbue Marke.