Aubrie Bezek
SVP, Client Engagement
HH Global

Megan Bruckner
Senior Manager
Marketing Procurement
Constellation Brands

Barbara Hennessey
Director
Point of Sale & Internal Design
Mast-Jägermeister

Andrea Kelly
Senior Director
Customer Programming
Moët Hennessy

Marketing operations has quietly become one of the most powerful—and complex—functions in the beverage industry. As brands navigate tighter budgets, growing sustainability expectations, fragmented retail environments, and increasing pressure to prove ROI, the leaders behind the work are redefining how marketing actually gets done.

This Live Chat brings together senior women leading transformation across beverage marketing operations, brand operations, procurement, and commercial execution. These leaders sit at the intersection of strategy and reality—translating ambition into action, aligning cross‑functional teams, and driving change in environments not always built for speed or simplicity.

Expect candid insights on influence, decision‑making, and leading through complexity—without the spotlight, but with undeniable impact.

Key Takeaways: 

• How marketing operations has evolved from execution to strategic influence
• Leading change across siloed teams (bringing procurement, marketing, marketing opps, sales together)
• Gaining buy‑in without authority