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Join Women of the Vine & Spirits for a Live Chat!
What Alcohol Brands Are Missing in Their Data
& What to Do About It
Tuesday, July 22
10:00 AM PT / 1:00 PM ET
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Most alcohol brands are sitting on a mountain of data—but very few know which numbers actually move the needle. In this Live Chat, Overproof’s Chief Analytics Officer, Ed Dobbles, will unpack the hidden insights brands often overlook and explain how to connect your sales, sampling, and marketing data to real business outcomes. Whether you're running a small brand or leading an enterprise team, you'll walk away with a clearer view of what’s driving your bottom line.
Category: Data Insights
In a rapidly evolving industry, data is a powerful tool to inform strategy, uncover trends, and drive smarter decisions. The Data Insights category explores how to leverage analytics, consumer behavior, and market intelligence to stay competitive in the beverage alcohol space. These Live Chats highlight how data can guide innovation, optimize operations, and support informed decision-making across the three-tier system.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.
