Alcohol brands are rushing to embrace artificial intelligence (AI)-generated imagery. It's cost-effective, fast, and visually stunning. But there's a compliance conversation the industry needs to have. The Alcohol and Tobacco Tax and Trade Bureau (TBB) published guidance on the use of AI-generated images in alcohol beverage advertising – a clear signal that regulators are paying attention to how the technology is being deployed. AI-generated content in advertising is still advertising. That means it must comply with federal regulations governing wine, distilled spirits, and malt beverages just like any other creative asset would.

Join Elizabeth DeConti as she breaks down the hurdles ahead to lean into this innovative tool while staying compliant to the established rules and regulations tied to advertising in our industry.