| Ticket Name | Sale Ends | Price | Quantity | ||
|---|---|---|---|---|---|
| The Selective Consumer: Winning in a Market Where Every Occasion Matters More | Login or Join to view tickets | ||||
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Join Women of the Vine & Spirits for a Learning Exchange:
The Selective Consumer:
Winning in a Market Where Every Occasion Matters More
Tuesday, October 13
11:00 AM PT / 2:00 PM ET
*Corporate Members Only*
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Elisabeth Trawinski |
Michelle Weaver |
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The alcohol industry is often described through a single narrative: consumers are drinking less. While directionally true, this explanation oversimplifies a far more consequential shift. Today's consumers are becoming increasingly selective, making more intentional choices about when they drink, what they drink, where they purchase, and what experiences are worth paying for. This session will explore the structural shifts reshaping beverage alcohol demand and discuss how brands, distributors, retailers, and hospitality operators can adapt to a marketplace characterized by heightened consumer scrutiny, increased competition for occasions, and evolving pathways to discovery and purchase. Featuring perspectives from both Moët Hennessy USA and Breakthru Beverage Group, the discussion will combine consumer insights with real-world market observations across assortment, route-to-market, retail, and on-premise trends. |
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Us!
