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The Briefing Room: Trends & Impacts Presented by WSWA

24 Feb 2026
12:00pm - 1:00pm PST
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Join Women of the Vine & Spirits for a Live Chat!

The Briefing Room:
Trends & Impacts

Presented by WSWA

Tuesday, February 24
12:00 PM PT / 3:00 PM ET

Francis Creighton
President & CEO
WSWA

Christy Moran
Senior Vice President
Communications & Marketing
WSWA

Women of the Vine invites you to our next Briefing Room series featuring Wine & Spirits Wholesalers of America (WSWA) President & CEO Francis Creighton and Senior Vice President of Communications & Marketing Christy Moran.

The discussion will offer a big picture look at key insights emerging from last week’s WSWA Access LIVE conference and exhibit show. They will highlight what stood out on the show floor and in conversations with members, where momentum and optimism are emerging in an otherwise challenging year, and how wholesalers are supporting suppliers, retailers, and on premise partners amid shifting consumer behavior and ongoing economic pressures.

They will also share their perspectives on the growing health and wellness trend—what it means for innovation, and how the industry is responding in thoughtful, responsible ways as consumer expectations continue to evolve.

 

Business Development & Innovation: Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system. 

 

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Us!

24 Feb 2026
12:00pm - 1:00pm PST

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