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Supporting Our Hispanic/Latinx Community in Beverage Alcohol & Creating Impact Through Resource Groups

19 Oct 2021
10:30am - 11:30am PDT

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Event Details

Join Women of the Vine & Spirits for 
a Live Chat

Supporting Our Hispanic/Latinx Community in Beverage Alcohol & Creating Impact Through Resource Groups 

Tuesday, October 19th
10:30AM PST / 1:30PM EST


Mariana Esquinca
Global Public Relations Manager Tequilas

Blanca  Loya-Garcia, SPHR
Human Resources Manager
Republic National Distributing Company 


Jessica Mazzonetto
 Global Brand Manager
Jack Daniel's Super Premium Brands


Learn from members of Brown-Forman’s and RNDC’s Employee Resource Groups for the Hispanic/Latinx community, COPA and VIDA, how they have successfully engaged their colleagues and company. From personal growth to strategic impact, learn how ERGs are essential to company success and how you can best implement your own in your companies. 

This is a live interactive chat and we invite you to ask questions and share your experiences with building and maintaining Employee Resource Groups for the Hispanic/Latinx community at your organization. 


We look forward to discussing:  

  • The unique perspective and experiences of the Hispanic/Latinx community in beverage alcohol 

  • Individuals’ and organizations’ responsibility to practice DE&I 

  • What ERGs can do to support company goals and initiatives 

  • The importance of authentic representation, creating community and support from leadership 

  • Action steps to keep the conversation going to create impact within your organization   


Who Should Attend: 

  • DE&I Professionals 

  • HR/Talent Professionals 

  • ERG/BRG Leads 

  • Managers/Executives 


Creating Our Path (COPA) exists to help Brown-Forman in attracting, developing and retaining Latinx/Hispanic talent and to ensure the employee population mirrors the diversity of the communities in which we operate.


VIDA (Visualizing Inclusion and Diversity for All) is to immerse, educate and empower all associates within the organization to create a culture of diversity and equality. We will partner with our suppliers, our customers and the company to create relationships that drive value and opportunity, leveraging the foundation of our Latin heritage.

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.

Mariana Esquinca

Born in Mexico, Mariana has been collaborating in the Tequila Industry for more than a decade. She officially joined Brown-Forman in 2015, based in Guadalajara. She relocated to the US as an Associate Brand Manager of Tequila Herradura and later on moved to the Global PR Manager - Tequilas position. In this role, Esquinca acts as a thought partner and is responsible for leading and supervising the public relations to build the reputation of the Brown-Forman tequila brands. Mariana holds a bachelor’s degree in communications. She also completed an academic international exchange in marketing in Paris, France and a Tequila certification at the CRT (Tequila Regulatory Council). Besides Spanish, she is fluent in English and French. Mariana brings industry knowledge and experience to the Tequila brands at Brown-Forman. 

Blanca Loya-Garcia

Skillful partner to business leaders and functions in areas of HR, Employee and Labor Relations and Organizational Development. Proven abilities and success in increasing engagement, leadership development and barrier identification and removal.

Jessica Mazzonetto

Jessica has been a multicultural marketing professional with over 10 years of International experience roles in brand management, product innovation, digital and trade. Jessica moved to the USA almost 7 years ago and has worked in several positions prior to her current role, Global Brand Manager – Jack Daniel’s Super Premium Brands. Jessica also co-leads the Latinx/Hispanic ERG of Brown Forman, COPA, and is a member of the D&I Council for the Marketing Team in the USA&C. Besides Portuguese, she is fluent in English and Spanish.

19 Oct 2021
10:30am - 11:30am PDT

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