Join Women of the Vine & Spirits for 

SIP. SAVOR. SELL.
Capitalizing on Modern Drink Trends

Tuesday, September 10
10:00 AM PST / 1:00PM EST

*For Corporate and U&C Members Only*

Learn more about your speakers by clicking their name above!

Dive into the latest beverage trends shaping the bar and restaurant scene. We'll dive into the world of creative shots, diverse flight offerings, and innovative food pairings that are revolutionizing the drinking experience. Learn how to leverage these trends to boost your product's appeal and sales in the competitive adult beverage market.

Key Takeaways:

• Shot Innovation: Nearly one-third of drinkers had a shot in the past week. Discover consumer habits, motivations, and flavor and format interest regarding alcoholic shots.
• Flight Fundamentals: In 2024, flights are super popular especially among Gen Z and Millennials. Discover what types of flights consumers are most interested in trying, as well as the qualities consumers find most important in an excellent flight experience.
• Perfect Pairings: 70% of consumers agree that a good alcoholic beverage pairing can make food taste better. Uncover how consumers decide on food & beverage pairings, which beverages hold the greatest appeal for pairings, and more.

Who Should Attend: All Corporate Members

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations,  Women of the Vine & Spirits.