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Sensory Packaging: What Packaging Color and Texture Tell Your Audience About Your Spirits

04 Jun 2024
1:00pm - 2:00pm PDT
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Event Details

Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email


Join Women of the Vine & Spirits for a Live Chat:

Sensory Packaging:
What Packaging Color and Texture Tell Your Audience About Your Spirits


Tuesday, June 4
1:00 PM PST / 4:00 PM EST

*For Corporate and U&C Members Only*


Pamela Wyatt Ashcraft
Director of Sales,
Spearhead Global
Blair Woodall
Spirits Industry Consultant
Strategy Creator
Strategic Advisor,
Spearhead Global


Join Blair and Pamela for part two of their ‘Packaging for New to Market Brands’ Live Chat. Packaging your exceptional spirits is more than design and procurement. Investing the time, expertise and attention to detail increases consumer appeal and enjoyment. Spearhead Global will explore the interplay between packaging and product and delving into sensory and perception aspects related to brand values.

Missed Part One: Cost Effective & Innovative Packaging for New to Market Brands? View the recording here.

Who Should Attend: All Corporate Members.


Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  


Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.

Pamela leads the development and delivery of
innovative packaging solutions that enhance the
brand value and consumer engagement. She
leverages her 30 years of packaging experience—
design, production, distribution, and market
trends—to provide value-add solutions for
simple to complex projects. Her work exemplifies
the values-driven benefits of partnership creation
and client support.

With over 30 years of leadership and consulting
experience, including eight years in Spirits, Blair
works with companies ready to match ambition
and values with aspiration, intention, and
execution. Her expertise spans from strategic
inventory to client experiences, and strategy
development to regulatory compliance and
sensory profiles.

04 Jun 2024
1:00pm - 2:00pm PDT

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