Join Women of the Vine & Spirits for a Live Chat
A Three-Tiered Approach to Approaching the LGBTQ+ Community
Hosted by Corporate Member, Back Bar USA
Tuesday, June 15
1:00PM PST / 4:00PM EST
Back Bar USA
Whether your role within the beverage sphere is that of a supplier, distributor, or retail, you are interacting with members of the LGBTQ+ community. But approaching this valuable segment means more than just waving a PRIDE flag and expecting to make the sale. The first step for all stakeholders to become allies is to consult an expert in LGBTQ+ business relations. With 35-plus years of first-in-class professional experience spanning every aspect of the hospitality, tobacco, and beverage industries, the innovative entrepreneur and tastemaker Tim Haughinberry is founder and CEO of the full-service consulting and marketing agency Back Bar USA. Tim is himself a member of the LGBTQ+ community, serving as President of The Gay and Lesbian Chamber of Commerce Nevada (GLCCNV), which supports LGBTQ business owners by encouraging federal, state, and local implementation of pro-business, LGBTQ-inclusive policies.
By the end of Tim's engaging live video chat, you can expect to understand:
- The importance of appropriate branding and knowing the provenance of your product.
- The right way to approach LGBTQ+ businesses for shelf presence.
- The most effective, respectful language for making the sale.
Supporting LGBTQ-owned businesses not just during PRIDE Week, but all year long must be a priority at every level of the three-tier system for it to be effective. And education begins with listening. Tim welcomes your attention and questions regarding this opportunity for re-evaluation and greater understanding.
Have you joined our Pride Alliance Group?
Sign up Here for those who identify as LGBTQ+ and their allies to have conversations around their unique issues and experiences in order to support each other and further diversity in the alcohol beverage industry.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.
With 35-plus years of first-in-class professional experience spanning every aspect of the hospitality, tobacco, and beverage industries, the innovative entrepreneur and tastemaker Tim Haughinberry formed Back Bar USA. In developing the full-service consulting and marketing agency Back Bar USA, Tim brings to the table his unparalleled vision and expertise in brand strategy, growth, and innovation as CEO and head of consulting at the company.
Tim got his start in Las Vegas, Nevada, and has been active in all parts of the business life cycle. His education and management career began during his hospitality studies at the University of Nevada, Las Vegas. He then took on his first key role with Southern Wine & Spirits (now Southern Glazer’s Wine & Spirits), rising quickly as a young executive. Tim traded spirits for cigars in 2000 when he accepted a position as vice president of on-premises distribution with Consolidated Cigar Corporation (now Altadis USA). During his time at Altadis, Tim completely revolutionized the distribution channel for premium cigars internationally, leading to a historic increase in sales. Working closely with the well-known cigar brand Montecristo, ideas became reality and Tim left the company owning the brand’s trademark for alcohol licensing. Capitalizing on his experience and relationships, Tim developed the ultra-premium and internationally recognized Montecristo Rum. Montecristo received multiple awards, including a double gold medal at the 2003 San Francisco World Spirits Competition. Most importantly, it gave Tim international sales experience from ideation to distribution and marketing. In 2008, Back Bar USA was born and grew to become a Top 5 company in beverage consulting and strategy, and continually evolves alone with the dynamic industry.
The mission of Back Bar USA is to offer services that further develop brand marketing and growth within the beverage and hospitality industries. As an LGBTQ-owned business, Back Bar USA continues Tim’s mission to put advocacy at the forefront by thoughtfully championing other diverse-owned brands, products, and services. Tim is himself a member of the LGBTQ community, serving as president of The Gay and Lesbian Chamber of Commerce Nevada (GLCCNV), which supports LGBTQ business owners by encouraging federal, state, and local implementation of pro-business, LGBTQ-inclusive policies. He also serves as a board member for The Center LV, who’s mission is to serve as a haven for all, welcoming and celebrating diversity and empowering the LGBTQIA+ community to live authentic lives. Tim has continued to support Nevada businesses by accepting a position on Nevada’s Commission on Tourism Recovery Committee, which aims to safely bring tourism back to the state. Tim and Back Bar USA are also involved locally with the UNLV Alumni Association and have supported the future business leaders of Las Vegas with the Back Bar USA Scholarship Program for students in the UNLV Hospitality Management Program.