Events reserved for Corporate Memberships (including University/College Memberships) focus on topics specific to supporting organizations looking to expanding their business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email nicole@womenofthevine.com

Join Women of the Vine & Spirits for a Live Chat!

Meeting Consumer Needs with the

No & Lower Alc Category

Monday, March 31
10:00 AM PST / 1:00 PM EST

Megan Hurtuk Head of Marketing, Diageo Non-Alcoholic Beverages	Pauline Idogho Founder & CEO Mocktail Club
Michael Page Beverage Development Manager Mixologist Breakthru Beverage Group	Moderated By: Tracey Wands Inclusion & Diversity Director Diageo

In the United States, the non-alc category grew retail sales value +31% CAGR 2018 to 2023, and continued growth is expected (+18% projected volume CAGR 2024-2028) with non-alc spirits a fast-growing segment within adult beverages.

Join this panel of female leaders and allies working in this space to learn more about category trends, brands and opportunities in celebration of closing out Women’s History Month and leading us in Alcohol Responsibility Month.

Key Takeaways:

• Hear stories & career journeys from leaders working in non-alc category 

• Understand some of the consumer trends & preferences towards no & lower alc products  

• Learn about Brand positioning and Market segmentation to meet consumer needs

• WSR 2023, 2024 Data

Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.