These Business Development Live Chats are for Corporate Members to expand their knowledge and best practices on pitching, elevating their marketing, streamlining their sales efforts, growing their business, and leveraging their Corporate Membership benefits with WOTVS.
How to Prepare for a Successful OND during the Year of COVID Hosted by Corporate Member, LibDib
Wednesday, September 23
1:00PM PST / 4:00PM EST
Cheryl Durzy, Founder and CEO, Liberation Distribution (LibDib)
OND (Oct, Nov, Dec) is a crucial time for wine and spirits brands to get the most out of their sales and distribution strategies. OND success is often dependent on what has been set up in JAS (July August September). As we approach this important time of year, what can you do to ensure success?
LibDib founder and CEO, Cheryl Durzy, will outline where success can be found both in on and off premise this year including:
- Best tips for creating and promoting holiday specialty items and gift packs.
- Successful selling strategies and how to leverage feet-on-the-street even during COVID.
- Strategic pricing strategies.
- The crucial role of order management and fulfillment.
The takeaways will allow any brand to finish the year strong.
Cheryl is LibDib’s founder, CEO and resident wine geek. She spent 20 years managing sales and marketing for her family’s Northern Central Coast winery. Cheryl came to the realization that the beverage industry needs efficient distribution options for craft distilleries and family-owned wineries to be successful on their own terms. Hence, LibDib was born! Favorite Drinking Apparatus: Red Solo Cup. Why? The Red Solo represents outside, on the go and fun.