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How 6 Brands Target 6 Different Wine Consumers

28 Mar 2019
10:00am - 11:00am PDT
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28 Mar 2019
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Join Women of the Vine & Spirits for a Live Webinar:

How 6 Brands Target 6 Different Wine Consumers

Thursday, March 28th, 2019
10:00am PST / 1:00pm EST

Who is your target market? This session will explore why “all wine drinkers” isn’t a good answer. We will discuss the 6 different types of wine drinkers and provide real world examples of how 6 different wine brands reach and motivate each market segment.

You will learn which aspects of wine labels, websites, and social media appeal to each group. The primary objective is to help you identify which segment of wine drinkers is your ideal consumer, and provide inspiration for strategies that could appeal to your niche.


Rebecca Ritz, Founder & Designer, Bauerhaus Design, Inc.

There is a two part registration process.

Rebecca Ritz, Founder & Designer, Bauerhaus Design, Inc.

Rebecca is passionate about the wine industry, and making it easier for businesses to achieve their goals. In 2010, she blended two of her loves – design and wine – and began to focus on helping wine brands tell their brand story. Rebecca specializes in integrating this brand story and strategy into print, packaging, website design and development to stand out from the competition. Her motto is: “Will design for wine.”

Rebecca is pleased to teach brands the marketing strategies and tools they can use to get more customers and increase their sales. Based in Illinois she travels the world to share her 20 years of design and branding expertise via workshops on marketing, website strategy, wine label design, and social media. Rebecca prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific wine brand. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands.

Bauerhaus Design is a member of the Wine Industry Network, Texas Wine and Grape Growers Association, and the Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.

Bauerhaus Design creates unforgettable brands and websites, plus provides digital marketing for the wine, spirits and food industry.

Women make 70-80% of all household purchasing decisions, yet only 11.5% of creative directors in the U.S. are female.  If women are the ones buying at the store, doesn’t it make more sense to have a woman create the design? Putting flowers on a wine bottle or website doesn’t make it feminine.

For over 9 years now, I’ve been partnering with businesses to create unforgettable brand identities and stories. We integrate the brand into memorable print, packaging, and websites so they can stand out from the competition.

In addition to website design, development, and hosting, Bauerhaus also creates custom e-commerce sites for the Sports Industry that work like a dream! Why sports? Owner Rebecca Ritz, when not working, is often outside running, biking, hiking or playing volleyball with family and friends. Want to see what we can do? Here is a case study on two sites we completed for Train Like a Mother Club and Another Mother Runner Store.

We also offer marketing services including social media management, email marketing, and advertising. If you have a branding, website, or marketing project, please contact us for a free estimate.

28 Mar 2019
10:00am - 11:00am PDT

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