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Gen Z Drinking Habits

30 Apr 2024
10:00am - 11:00am PDT
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Event Details

Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email


Join Women of the Vine & Spirits for a Live Chat:

Gen Z Drinking Habits


Tuesday, April 30
10:00 AM PST / 1:00 PM EST

*For Corporate and U&C Members Only*


Colleen McClellan
VP, Customer Experience
Sommelier WSET III


Join us in this engaging webinar as we explore the drinking habits of Gen Z, the newest generation of legal-age adults. Get insights on their preferences, from vodka and tequila to beer and red wine. Discover why red wine is Gen Z's fourth-most consumed beverage and their top choice for both home enjoyment and upscale dining. Dive into the data and uncover how many Gen Z individuals keep malt beverages stocked at home, their preferred beverage of choice.

Key Takeaways:

  • Deep dive into the drinking habits of this newest generation of legal-age adults, including research around Gen Z’s first drink
  • Insights into Gen Z's top alcoholic beverage preferences and consumption patterns
  • Research around Gen Z Non-Drinker preferences

Who Should Attend: All Corporate Members.


Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  


Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Vice President, Customer Experience with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

30 Apr 2024
10:00am - 11:00am PDT

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