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From Insight to Impact: How to Harness Personalization

26 Jun 2024
10:00am - 11:00am PDT

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Event Details

 

Join Women of the Vine & Spirits for

From Insight to Impact:
How to Harness Personalization

 

Wednesday, June 26
10:00 AM PST / 1:00 PM EST

*For Corporate and U&C Members Only*

 

Pamela Lazakis
Director, eCommerce
Constellation Brands

Cristina Costa
Sr Director & Head of BevAlc
Aki Technologies

 

Join Aki Technologies and Constellation Brands for an insightful webinar on leveraging moments and personalization to enhance consumer engagement, drive sales and boost brand loyalty in the evolving beverage alcohol market. Discover how embracing emerging technologies can elevate your brand marketing and digital advertising efforts to create impactful consumer experiences. Gain a deeper understanding of current trends in the wine and spirits categories and learn practical strategies to navigate this dynamic landscape.

 

Key Takeaways

  • Learn how to use AI-driven technology to deliver personalized, contextually relevant messages that resonate with your target audience
  • Discover how leveraging exclusive data and advanced personalization strategies can significantly impact sales performance both on-premise and off-premise
  • Explore several case studies that uncover practical tactics to engage consumers across a variety of formats and channels

 

 

Who Should Attend: All Corporate Members

 

 

Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  

 


Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations,  Women of the Vine & Spirits.

TBA

Cristina Costa is a seasoned commerce marketing leader with over 10 years of experience working in the digital advertising space, both on the technology provider and brand sides. Cristina is Aki Technologies’ Senior Sales Director, where she creates strategic programs for her CPG and BevAlc partners. Prior to Aki, Cristina worked at several AdTech and marketing companies including Yieldbot and Catapult Marketing. She also worked on the digital team at Diageo, where she deepened her expertise in the BevAlc space. Cristina is a thought leader within the industry, presenting at various industry conferences including Path to Purchase Live.

 

 

 

26 Jun 2024
10:00am - 11:00am PDT

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