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From Concept to Shelf: Bringing a New Product to Market

29 Jul 2026
10:00am - 10:50am PDT

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Event Details

 

 

Join Women of the Vine & Spirits for a Live Chat:

From Concept to Shelf:
Bringing a New Product to Market

 

Wednesday, July 29
10:00 AM PT / 1:00 PM ET

 

Michelle Street Beaudette
Business Development Director
MHW

Ian Perez
Head of BrandArc
MHW

Importer, distributor and compliance service provider MHW Ltd. organically launched its BrandArc division several years ago from a demand by the largest portfolios in the US to incubate and bring emerging brands strategically and expeditiously to market.

Since then, BrandArc has developed tailored solutions for brands of all sizes. Built on industry expertise and creative vision, BrandArc combines development, design, compliance, and logistics into one streamlined solution—empowering clients to launch confidently and make a lasting impact. Client examples include Cascade Moon, George Dickel x Leopold Brothers, Maru-Hi by Suntory Beverage & Food, Rock N Ball Wines, and Julia Gin to name a few. Head of BrandArc Ian Perez and MHW Business Development Director Michelle Street Beaudette come together to highlight best practices and opportunities – from concept to shelf.

 

Who Should Attend: Open to All!

 

Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Olivia Campbell, Community Relations Manager

29 Jul 2026
10:00am - 10:50am PDT

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