Join Corporate Member Datassential for:

From Cellar to Shaker:
Reimagining Wine & Spirits in the Next Wave of Beverage Innovation 

Free Webinar!
February 26, 2026
10:00am - 11:15am PST

As the beverage world accelerates — from functional hybrids and tech-enabled experiences to bold new flavor platforms — wine and spirits are both challenged and uniquely positioned to lead. 

This webinar gives you a forward-looking, cross-category view of where adult beverages are headed in 2026 and beyond. We’ll unpack how emerging formats, global influences, wellness-minded choices, and shifting generational attitudes are redefining premium, occasion, and value — and show how to translate these signals into smarter portfolio bets, innovation roadmaps, and on-/off-premise strategies that keep wine and spirits at the center of the conversation. 

Meet The Speaker

Colleen McClellan has over 25-years of experience in strategy, marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. She is a Master of Wine candidate, certified Sommelier, Certified Specialist in Wine (CSW) and Diploma from Wine Spirit Education Trust (DipWSET). She holds an MBA in International Business, MS in Managing Information Systems, and a BS in Neurobiology and Physiology.

This is an external event from Women of the Vine & Spirits