Fourth Annual Women of the Vine & Spirits Global Symposium

12 Mar 2018 @ 4:30pm PDT
14 Mar 2018 @ 6:30pm PDT
Event Details

Thank you for your interest in the Fourth Annual Women of the Vine & Spirits Global Symposium, March 12 - 14, 2018.

Join us in experiencing the most enthusiastically sought-after, first-class symposium in the industry. Because of its unique, elegant and advantageous content, abundance of take-home value and high-quality networking opportunites tickets are highly coveted and sell out fast.

December 11
Allocated Ticket Registration Opens

January 11
Allocated Ticket Registration Closes

January 17
General Registration Opens
Tickets available on a First-Come, First-Served Basis

All Tickets: $799pp 

For all Corporate Members (Bronze, Silver, Gold, Platinum, Diamond levels) allocated tickets go on sale December 11. You will be sent a link, specific to your company, to access registration and purchase your allocated tickets. Allocated tickets must be purchased by January 11; after which any un-purchased tickets will go into General Registration. General Registration opens for Individual & Corporate Members January 17. General Registration tickets are available on a first-come, first-serve basis and are not guaranteed with your membership. 

Returning for its fourth year, the Global Symposium will once again be held at The Meritage Resort and Spa. The Global Symposium will kick-off on Monday, March 12, 2018 with a welcome reception from 4:30 p.m. - 7:00 p.m. and will conclude on Wednesday, March 14, 2018 with a send-off reception from 4:30 p.m. - 6:30 p.m. 


Global Symposium ticket price includes:  all agenda experiences listed such as breakfasts, lunches*, keynote speakers, general sessions, workshop sessions, networking events and all receptions.

Airfare, lodging, and ground transportation are not included in ticket price.

Guests are responsible for their own ground transportation while in Napa.

Guests are responsible to coordinate their own hotel reservations including hotel room cancellations. 

Guest rooms are available at The Meritage Resort & Spa (the hosting hotel). Room blocks are based on a first-come, first-served basis, and therefore housing at the special negotiated rate is not guaranteed.

*Speaker Meet & Greet Lunches in the Wine Cave can be purchased at an additional price

Event Venue:

The Meritage Resort and Spa
875 Bordeaux Way, Napa, California, 94558
Phone: (855) 318-1768

View the Agenda: CLICK HERE

View the Speakers: CLICK HERE

View our Corporate Members: CLICK HERE 

Dress Code: Business Casual

Monday, March 12, 2018

  11:00AM - 4:30PM

Welcome Activities
Wellness Experiences, Networking Lounge, Empowered by Porsche and more

  11:00AM - 6:00PM

Carneros Ballroom Pre-Function

   4:30PM - 7:00PM

Welcome Reception & Saber Ceremony
Oakville Terrace/Lawn & Carneros Foyer

  7:00PM Dinner on Own


Tuesday, March 13, 2018

  6:45AM - 8:00AM

Wellness Experience
Yoga in the Wine Cave 

  7:30AM - 9:00AM

Carneros Ballroom Pre-Function                                                                                                                                                                                                                     

  7:30AM - 9:00AM

Continental Breakfast
Oakville Terrace

  9:00AM - 12:00PM

Group A General Session 

  9:00AM - 9:45AM

Group B Workshop Session - Collection A

  10:00AM - 10:45AM

Group B Workshop Session - Collection B

  11:00AM - 12:00PM

Group B Networking/Porsche Test Drive

  12:00PM - 1:30PM

Lunch on the Patio
Oakville Terrace

  12:00PM - 1:30PM

Speaker Meet & Greet 3-Course Lunch
Meritage Wine Cave
Upgrade Option

  1:45PM - 4:45PM

Group B General Session

  1:45PM - 2:45PM

Group A Networking/Porsche Test Drive

  2:45PM - 3:30PM

Group A Workshop Sessions - Collection A

  3:45PM - 4:30PM

Group A Workshop Sessions - Collection B

  4:45PM - 7:00PM

Cocktail Reception & Author Book Signing
Deborah Brenner, Laura Catena, Jeffery Tobias Halter and others!


Dinner on Own



Wednesday, March 14, 2018

  6:45AM - 8:00AM

Wellness Experience
Yoga by the Ballroom

  7:00AM - 9:00AM

Continental Breakfast
Oakville Terrace

  9:00AM - 12:00PM

Group B General Session

  9:00AM - 9:45AM

Group A Workshop Session - Collection C

  10:00AM - 10:45PM

Group A Workshop Session – Collection D

  11:00AM - 12:00PM

Group A Networking/Porsche Test Drive

  12:00PM - 1:30PM

Lunch on the Patio
Oakville Terrace

  12:00PM - 1:30PM

Speaker Meet & Greet 3-Course Lunch
Meritage Wine Cave
Upgrade Option

  1:30PM - 4:30PM

Group B Networking/Porsche Test Drive

  1:30PM - 4:30PM

Group A General Session

  2:45PM - 3:30PM Group B Workshop Session - Collection C
  3:45PM - 4:30PM Group B Workshop Session - Collection D
  4:30PM - 6:30PM Closing Reception




Tuesday, March 13, 2018

Carneros Ballroom

Group A: 9:00AM – 12:00PM

Group B: 1:45PM – 4:45PM


Opening Remarks

Deborah Brenner, Founder & President, Women of the Vine & Spirits

Simplifying Bias: Returning to the Basics

Sarah Bettman, Talent Development Manager, Diversity and Inclusion, Constellation Brands

Unconscious Bias is the hot Diversity & Inclusion topic of our times. We take classes, read about it, but still feel stuck when it comes to managing it. In this session, we will simplify bias to help us see it in action and provide actions to interrupt it. It isn’t until we understand that we all have bias and commit to bias interruption when we can, that we can begin to change our cultures.



  • What is unconscious bias and why is important to talk about.
  • Finding bias in the work place through the language of stereotypes, micro-inequities, and business decisions.
  • How to manage bias in you and others.

Dare to Stand Up & Be Counted

David Tyreman, Brand Provocateur, World Famous Company

Following the status quo is much easier than daring to be different or trying something new because we are able to walk a well-traveled path. Often, we choose to do as others do simply because we just don't know how to do it another way, our own way. We can feel silly or frustrated when we try to carve out our own path, and so we just choose the easiest course and get on with it. 

The one and only rule to remember when you are seeking to stand out from the crowd is: Don't become part of the crowd in the first place. Discover what can happen when you dare to be authentically you, when you dare to stand up and be counted, when you dare to focus on what makes you different instead of trying to fit in. David will dare you to speak up, and dare you to stand out.

Beyond Buzzwords & Numbers: Maximizing Consumer Data and Insights by Understanding Real Behaviors and Emotions

Jennifer Jo Wiseman, Vice President of Consumer and Product Insights & Development, E. & J. Gallo Winery

In our industry, we often rush to get in front of social changes, trends or predictions about Millennials, Gen Z or other groups, relying on the rivers of information and data that engulf us. But it is far too easy to be misled by small patterns—whether real or imagined—when you don’t understand them in human terms. Unless you truly flush out the human side of that data, and unless you understand the behavior of real, regular people, all that information will not only be useless to your business, it can lead you in the wrong direction.



  • We are bombarded by facts and figures in this age of big data. It is essential for your business to translate multi-source data into meaningful implications.
  • Don’t confuse data points with real insights. Remember that behind the data are real humans. When we understand them in deeper ways and understand the patterns of their total lives—not just wine drinking habits or age—we gain powerful insights to drive our businesses.
  • Global trends can have a range of implications depending on different consumer group behavior or on individual countries.
  • Age or generation is simply a number. Attitudes, values, beliefs and behavior are more useful insights to understand the needs of our consumers and shoppers.

Women of the Vine & Spirits Foundation Announcements

Deborah Brenner, Founder & President, Women of the Vine & Spirits




Wednesday, March 14, 2018

Carneros Ballroom

Group A: 1:30PM – 4:30PM

Group B: 9:00AM – 12:00PM


Opening Remarks Day Two

Deborah Brenner, Founder & President, Women of the Vine & Spirits

A Conversation with Barbara Banke

One of the wine industry’s top executives and innovators, Jackson Family Wines Chairman & Proprietor Barbara R. Banke has spent the last two decades leading the company she co-founded with her late husband, wine icon Jess Jackson, while building and expanding some of the most beloved wineries in the nation.

Interviewed by: Virginie Boone, Contributing Editor, Wine Enthusiast

Setting Goals: The Key to Success

Rebecca Hopkins, Executive Vice President, Colangelo & Partners

Dr. Laura CatenaFounder, Catena Institute of Wine

Roberta CorraManaging Director, Gruppo Italiano Vini

Why are setting goals so important? Hear from leading ladies in the alcohol beverage industry how they have achieved success in their careers from setting goals and analyzing results. Learning first hand experiences from this group of influencers will motivate you to to set your own goals, setting yourself up for massive growth and success.

Be Fierce: Stop Harassment & Take Your Power Back

Gretchen Carlson, Star News Anchor, Journalist, Author, and Former Miss America

Gretchen Carlson will speak on topics from her new book, Be Fierce: Stop Harassment and Take Your Power Back. Her book gives a voice to women around the world who have been silenced by harassment and intimidation, inspiring them to reclaim their power against injustice.

Gretchen Carlson is one of the nation’s most successful and recognized news anchors and a tireless advocate for workplace equality and the empowerment of women. Gretchen has been named one of TIME magazine’s 100 most influential people in the world for 2017. She’s also graced the cover of TIME and Good Housekeeping magazines and is a marquee columnist for TIME's Motto. Since making the decision to speak up against sexual harassment, she sparked an international conversation about the pervasiveness of the issue and in doing so discovered every woman has a story.

Closing Remarks

Deborah Brenner, Founder & President, Women of the Vine & Spirits




Tuesday, March 13, 2018


Collection A

Group A: 2:45PM – 3:30PM

Group B: 9:00AM – 9:45AM



The Art of Negotiation

Michelle Hodges, State Sales Manager at Ste. Michelle Wine Estate

Barkley J. Stuart, Executive Vice President, Director, Government Affairs, Southern Glazer’s Wine & Spirits

Katherine Wojcik, CS, CSW, Director, Beverage Programs, Kimpton Hotels & Restaurants

Every day we encounter the need for various levels of negotiation in our lives, both personal and business. Arriving at a resolution on a tough issue sometimes feels like an impossible task. The path may be fraught with internal and external roadblocks, perhaps a misalignment of expectations or even conflicting personalities. This workshop will help you break apart the steps in the negotiation process and learn ideas to develop a personal approach to successful negotiations. 

Michelle Hodges, State Sales Manager at Ste. Michelle Wine Estate, will be joined by seasoned representatives from distribution and the wine trade as they share practical advice on developing and honing your negotiation skills.  



  • Learn how developing strong listening skills can set the stage
  • Target negotiations as a “win-win” for both sides in building overall business
  • Explore turning a “no” answer into a “yes” with the help of compromise
  • Discuss approaches to dealing across different personalities and/or genders
  • Review the importance of clarifying each participant’s “needs, wants & must haves”
  • Discuss the role of time, data and passion

De-mystifying Control States

Nicole Brassard-Jordan, Division Director, Marketing, Merchandising and Warehousing, NH Liquor Commission

Following the repeal of prohibition, states had the opportunity to assume control over the sale and distribution of alcohol. Today 17 control states and jurisdictions remain, each with their own unique sales models and regulatory structure.  Despite generating billions in annual revenue, many brands are unfamiliar with how these states operate and unclear how to introduce their products.

With 80 NH Liquor & Wine Outlet locations serving 11 million customers and generating nearly $700 million in annual revenue, New Hampshire is recognized as one of the most progressive and profitable of these control states.

Nicole Brassard Jordan, a 30-year industry veteran and the director of sales, marketing, merchandising, and warehousing for the New Hampshire Liquor Commission will provide a crash course of the control state model, provide insight into New Hampshire’s innovative operations and share why the Granite State has received praise from media outlets like the New York Times, Washington PostFood & Wine and StateWays Magazine and is a favorite destination for wine and spirits icons like Michael Mondavi and Tito Beveridge.  


Gender Parity

Jan Jones Blackhurst, Executive VP of Public Policy & Corp Responsibility, Caesars Entertainment

Caesars Entertainment has committed  to achieving Gender Equality in management by 2025. Caesars is undertaking a number of initiatives focused on enhancing the Company's commitment to creating an environment in which all employees are treated fairly and are part of a company that values them and their contribution to this organization. Among the new initiatives Caesars will be implementing is the creation of the Equality Council – a Taskforce including employees and external experts, implementing unconscious bias-training across all management teams and conducting surveys broadly across the company about diversity and inclusion.

Jan Jones Blackhurst shares her insight and experience in how to achieve gender parity in your own company, and what it could mean for the success of your organization.


Collection B

Group A: 3:45PM – 4:30PM

Group B: 10:00AM – 10:45AM


How to Market Spirits to Women

Dr. Nicola Nice, Founding Partner, THINK Conservatory / Founder, Pomp & Whimsy

With years of knowledge and insight informed by over a decade of consumer research with major spirits producers, Dr. Nice will examine the social (mis)representation of women in spirits branding and marketing, exploring the social and cultural history of women and spirits.

Effective Organizational Structure: 3 Steps to Building a Successful Women's Initiative Program

Marlene Gordon, Vice President, General Counsel, Bacardi North America Corporation

A successful Women's Initiative Program is not created overnight, it takes vision, mission, strategy, buy-in, funding, and structure. Marlene will walk attendees through best practices and tools for starting and maintaining a program, identifying the various elements and steps to achieve a successful Women's Initiative Program.


From this workshop you will learn to identify your:

  • Vision & Mission
  • Key Stakeholders
  • Organizational Structure
    • Advisory Committee
    • Steering Committee
    • Working Committees
    • Succession Planning
    • Governance

Mentors, Advocates and Sponsors: Break Through Barriers in Your Career by Leveraging Your Network

Amy Lund, VP of Spirits Marketing Communication, E. & J. Gallo Winery

Rick Gillis, President, Young's Market Company

Desire' Hunter, Director of National Accounts West, Brown-Forman Corporation

Mentors, advocates and sponsors serve different purposes, but their end goal is the same: to support you in achieving your goals. Hear from industry influencers their experiences navigating their careers, tips on how to overcome your barriers and achieve those breakthrough moments, how their mentor/advocate/sponsor supported them and influenced decision makers, and how yours can do the same for you.



Wednesday, March 14, 2018


Collection C

Group A: 9:00AM – 9:45AM

Group B: 2:45PM – 3:30PM


Inspire Rather than Sell: How to Create a Kickass Brand

David Tyreman, Brand Provocateur, World Famous Company

Once inspired, you’ll discover there are literally masses of people just waiting to do business with you! This workshop shows you how to use your own personal or business brand to inspire prospective clients to take action NOW!

Finally, discover exactly how to create a kickass brand that adds value to your bottom line, whether it’s ‘a personal brand’ or a ‘business brand’... regardless of how big or small your organization happens to be! This workshop is guaranteed to provide you with instantly accessible, ready-to-use, take-home pure gold you can start using right away!


During this workshop, you'll:

  • Discover what ‘really, truly’ differentiates your brand from all others
  • Define your own brand ‘success’ strategy
  • Dare to sit in the ‘Brand Hot Seat’ for 1-on-1 feedback
  • Recognize where your brand is boring, invisible or even repelling customers
  • Embrace ‘irresistible’ branding that grabs your customers’ imagination

On-Premise Sales Strategies to Maximize Opportunities for Success

Rebecca Jensen Running, General Manager, Santo LLC


Ashley Ceraolo, Senior Vice President Marketing, California Pizza Kitchen

Gwen Chappell, Director of Strategic Sourcing, MGM Resorts International

Kelly Hendriksen, Senior Manager Brand Development, Ruth's Hospitality Group INC

Tracy Redmond, Bar & Beverage Senior Manager, Applebee’s Services, Inc.



Collection D

Group A: 10:00AM – 10:45AM

Group B: 3:45PM – 4:30PM


How to Leverage Gender Diversity for Team Success

Jeffery Tobias Halter, President, YWomen

This interactive workshop focuses on strategies that will enable your teams to be more creative, reach decisions faster, communicate more effectively and help to manage, rather than ignore the most significant dynamic present in every meeting – GENDER!


In this hands-on session, participants will:

  • Understand that men and women think, act and work differently and how to leverage these unique dynamics
  • Explore how gender dynamics impact problem solving, team effectiveness, communication and personal work styles
  • Leave with a full engagement tool, The EVOLVED Leader Tool, that can be used immediately to increase team effectiveness

Off-Premise Sales Strategies to Maximize Opportunities for Success

Tom Swift, VP of Customer Marketing, Bacardi

Annette Alvarez-Peters, Asst. Vice President/GMM, Beverage Alcohol DipWSET, CWE, Costco Wholesale

Mark Merrion, Executive Vice President of Sales, Delicato Family Vineyards

Hear tips from experts in the alcohol beverage industry on how to effectively increase your opportunities for success with off-premise accounts, how to make the best presentations, tips for being prepared, what works and what doesn't, the do's and don'ts of leaving samples, and next steps.


We recommend that you arrive the night of Sunday, March 11 to take advantage of Monday’s Welcome Activities beginning at 11:00 AM on March 12, and depart anytime on Thursday, March 15th. 

Attendees are responsible for booking their own transportation to and from the Symposium.

San Francisco International Airport - SFO

Airport Phone: +1 650 821 8211

Visit SFO airport website   

Evans Airport Service; fee: $45 USD (one way) - reservation required

Estimated taxi fare: $150 USD (one way)

Oakland International Airport - OAK

Airport Phone: +1 510 563 3300

Visit OAK airport website   

Evans Shuttle Service; fee: $45 USD (one way) - reservation required

Estimated taxi fare: $150 USD (one way)

Sacramento International Airport - SMF

Airport Phone: +1 916 929 5411

Visit SMF airport website   

Estimated taxi fare: $200 USD (one way)

Getting Around Napa Valley:

Napa Red Cab - (707) 257-3222

Napa Valley Cab - (707) 257-6444

Yellow Cab of Napa - (707) 226-3731

Uber -

Napa Valley Tours and Transportation:

Wingz -

Royal Coach -

Cancellation Policies:

We understand schedules change and you may find you are not able to join us in Napa after all. No refunds of any kind will be made. However, you may transfer your registration to another eligible party. Any Attendee transferring a registration to another party is responsible for any and all financial arrangements involved in the transfer of the registration. The original registrant will be responsible for modifying their registration to acknowledge the new registrant. You may do so directly on the registration system.  All transfers must be completed by February 23, 2018. No refunds, in full or portion thereof,  will be given for "no-shows", late arrivals or early departures. Attendees are expected to behave professionally and drink responsibly. Women of the Vine & Spirits reserves the right to revoke attendance to any participant at any time for any reason. 


Name badges will be printed on February 28th, so no name changes or transfers can occur after the above stated cut-off of February 23, 2018. This deadline will be strictly upheld for the March 2018 Symposium.



Women of the Vine & Spirits accepts no responsibility for loses or additional expenses due to delays or changes in flights or other services. In the event of weather, sickness, strikes, war, acts of terrorism, theft, quarantine, fire, acts of God or without limit other causes, Women of the Vine & Spirits reserves the right to wirthdrawl any portion of this event, substitute venues and to make such alterations as may be found desirable for the convenience of the parties and the carrying out of the Symposium up to and including the full cancellation of the event if deemed necessary, based on the instances listed above, or any others that may arise which are beyond the control of Women of the Vine & Spirits. In such cases, no refunds will be given. Every attempt will be made to reschedule rather than cancel.

Hotel Rooms:   Guests are responsible to call the hotel(s) directly to cancel/change their room reservations.

Payment Information
The Fourth Annual Women of the Vine & Spirits Global Symposium accepts all payments via American Express, MasterCard and Visa through the website and the charge will appear as "Women of the Vine & Spirits or Trellis Concepts LLC" on your credit card receipt.



For all symposium registration inquiries, please email Diane Smith at


12 Mar 2018 @ 4:30pm PDT
14 Mar 2018 @ 6:30pm PDT

Google Calendar

  • Meritage Resort and Spa, Napa, CA