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Event Details

Join Women of the Vine & Spirits
for a Direct-to-Consumer (DTC)

Group Live Chat

Tuesday, February 16
1:00PM PST / 4:00PM EST

Cathy Huyghe
Co-Founder & CEO
Enolytics

Maeve Pesquera
SVP
DAOU Vineyards & Winery

Join us for our DTC Group Live Chat! Cathy and Maeve will be discussing the following:

COVID has shifted the DTC landscape considerably. In your own work, what has been the biggest obstacle so far along your path?
On the flip side, what part of your DTC program has really picked up momentum?
Have you had to shift anything mid-way through this past year, to better respond to the circumstances for your audience? If so, what was that?

Have you joined our DTC Group?

Sign up Here for those in DTC sales who may be looking for support, connection, and innovative ways of navigating these uncharted waters. How can we lift one another up as we pivot toward DTC success and how will the flexibility with current laws form this sector moving forward? This is where we can collaborative, discuss and exchange shared experiences, strategies, and ideas so we can help each other during these unprecedented times.

Cathy Huyghe is an award-winning journalist and entrepreneur, and an engaging public speaker. She is the co-founder and CEO of Enolytics, which provides data-driven business intelligence to beverage alcohol companies around the world; Enolytics is a featured protagonist in a Harvard Business School case study in business analytics. She is a columnist for Forbes about the business and politics of the wine industry; she writes for Inc about mindfulness practices for entrepreneurs particularly in the hospitality industry; and she co-creates content for A Balanced Glass, an award-winning community that raises awareness for wellness and mental health in the wine industry.

Maeve Pesquera, a renowned wine and hospitality industry veteran, is the Senior Vice President of DAOU Vineyards & Winery in the Adelaida District of Paso Robles.

Maeve's role at DAOU is to heighten and expand upon the founders’ vision, and to bring it to life for consumers in a powerful way. “My mission is to ensure that every interaction with DAOU—whether it is on DAOU Mountain, at an event, at home, online or even their favorite wine shop—exhibits the same panoramic intensity of purpose and passion that the wine does.” said Pesquera.

Prior to joining DAOU in 2016, Maeve served as the National Director of Wine, Culinary Strategy and Innovation for Fleming’s Prime Steakhouse & Wine Bar, where she was a founding member of the company’s first mentorship program. Maeve is a frequent speaker and lecturer on industry panels and holds certifications from the Court of Master Sommeliers, Wine & Spirit Education Trust, and Society of Wine Educators. She has also served on the Board of Directors of Society of Wine Educators, Paso Robles CAB Collective and the California Wine Institute.

Maeve lives in Paso Robles with her husband Luis, a veteran chef. They reside on their family homestead, Milagro Ranch, where they grow wine grapes, olives and vegetables while raising chickens, rabbits, sheep and five rambunctious boys.