Join Women of the Vine & Spirits for a Live Chat:
Confidence Under Pressure:
How Leaders Thrive in Challenging Markets
Tuesday, April 7
10:00 AM PT / 1:00 PM ET
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Joanne Newborn
In today’s alcohol beverage landscape, leaders are navigating unprecedented pressure—from category softness and shifting consumer behavior to heightened expectations for commercial performance. Leading through uncertainty and category decline requires more than strategy; it requires a strong leadership mindset. In this session, we will explore how leaders can maintain confidence in high-pressure sales environments where targets are aggressive, distributor mindshare is competitive, and results are constantly under scrutiny. Participants will learn how to stay focused, communicate with conviction, and lead teams effectively even when the market environment feels unpredictable. Equally important is developing the resilience needed to handle criticism, setbacks, and the inevitable challenges that come with leadership roles. This talk will focus on practical ways to build mental stamina and leadership resilience so that leaders can remain steady, decisive, and inspiring for their teams. Attendees will leave with strategies to strengthen their confidence, reframe obstacles as opportunities for growth, and cultivate the mindset required to thrive—not just survive—in challenging markets. |
Who Should Attend: Open to All!
Category: Professional Development
Professional development is an important aspect of continuing your career growth and striving to reach your goals. Career advancement looks different for everyone — tap into our global network to listen and learn from fellow beverage alcohol professionals and seek out potential mentorship and sponsorship connections.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Community Relations Manager
