MasterClass: Closing the Say Gap: Media Training Course that Helps Women Become Expert Sources Hosted by Corporate Member, Double Forte - CM Only

26 Oct 2020
9:00am - 10:30am PDT
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MasterClass: Closing the Say Gap: Media Training Course that Helps Women Become Expert Sources Hosted by Corporate Member, Double Forte - CM Only Login or Join to view tickets
Event Details

This Master Class is for Corporate Members. Corporate Member only events are meant to expand company knowledge and best practices on pitching, elevating their marketing, streamlining their sales efforts, growing their business, improving and creating D&I programs, and leveraging their Corporate Membership benefits with WOTVS. 

 

NEW! MasterClass 
Closing the Say Gap: Media Training Course that Helps Women Become Expert Sources 

Hosted by Corporate Member Double Forte 

Monday, October 26
9:00AM PST / 12:00PM EST

Maggie Zeman
Senior Vice President / General Manager, NY
 Double Forte PR

 

Liz O’Donnell
Chief Content Officer
Double Forte PR

 

Did you know that almost 70% of the people quoted in the media are men and only 20% of “front page” sources are women?

Women’s voices are rarely seen or heard in media reports about business, cultural, scientific, and civic issues. The numbers for women of color and older women are even worse.

When we do see women quoted in the news, they are more likely to talking about TV, music, and movies, than they are sharing their expertise on the economy or world affairs.

This is a 90 minute masterclass taught by WOTVS Corporate Member, Double Forte. 

Class enrollment is normally offered at $1,000. Double Forte has graciously offered their expertise to support our mission to empower and advance women by extending access to this Master Class FREE OF CHARGE to our WOTVS Corporate Members. They know to get ahead women first must be heard!  

Don’t miss this amazing opportunity as Maggie and Liz cover:

  • How the media works
  • How to position yourself as an expert
  • Preparing for interviews with the “soundbites” and quotes that will get picked up 
  • Creating referable content the media can source for attribution
  • How to build a social media presence that drives media credibility
  • Participants will each receive worksheets, pro tips, and step-by-step guidelines on how to become a media resource.

 

Maggie is known for crafting strategic PR and integrated marketing programs that stand out and get results. With more than 20 years of extensive experience, both in-house and on the agency side, her passion is discovering the compelling element of a brand story or product and making it memorable for the audiences that matter. Maggie is Senior Vice President at Double Forte and General Manager of the agency’s New York presence. 

Liz is a communications pro, author and blogger. She has spent most of her career helping companies create and execute communications and marketing programs that track to business objectives and drive measurable results and impact. Liz has worked with start-ups as well as Fortune 50 companies. Her clients have ranged from enterprise and consumer technology companies to large commercial banks to sustainable building materials and mainstream consumer products.

26 Oct 2020
9:00am - 10:30am PDT

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