Join Women of the Vine & Spirits
for a Special Event:

Canadian Wine Growers Symposium & Awards 2022
"Growing Back Stronger"

Monday, July 11
10:00 AM PST / 1:00 PM EST

Join Women of the Vine & Spirits VP, Corporate Membership & Engagement, Elizabeth Campbell Boyd, and other wine industry leaders and professionals from across Canada in this virtual forum to discuss the issues, trends, and opportunities facing Canadian wine growers.

Featuring presentations by leading research professionals on the emerging political and market trends and the impacts of the pandemic on:

• Public policy issues impacting Canada’s wine sector
• Market growth through diversity and innovation
• Direct to consumer delivery and digital sales channels
• Economic Impact of Canada’s Wine and Grape Industry

1:00pm – 1:45pm EST
Industry Welcome & “Cost, Confidence and Consumption in Canada"

Asad Amin, SVP, Marketing Strategy & Understanding Ipsos & Ken Field, Director, Ipsos
After two years into the pandemic, it’s fair to say that we unanimously have had enough. There is an eagerness to get back to some semblance of ‘normalcy’, however elusive and evolving thatdefinition may be. Unfortunately we have an added layer of uncertainty, primarily attributed to inflationary pressures. The Ipsos presentation will cover the true impact of rising costs on Canadians, their confidence and their consumption levels, particularly as it pertains to wine consumption.

1:50pm – 2:30pm EST
Digital Transformation - 2021 Canadian Direct to Consumer performance report with latest US and Canadian statistics, trends, and perspectives

Andrea Smalling, Chief Marketing Officer, WineDirect & Cathy Huyghe, Co-Founder, Enolytics.

The ground-breaking report pairs Wine Direct’s robust consumer behavior and purchase-pattern raw data with Enolytics’ technology and expertise in processing and analyzing complex Direct to Consumer (DTC) data. Moving data from “raw numbers” to meaningful information, so the teams worked together to turn the insights found in the report into actions that wineries can implement now to build their DTC business utilizing sales channels, demographic audiences and targeted engagement strategies.

2:35pm – 3:15pm EST
Women Raising the Bar - Key findings from the 2022 Study of Diversity, Equity, and Inclusion in the Beverage Alcohol Industry

Elizabeth Campbell Boyd, VP, Corporate Membership & Engagement,
Women of the Vine & Spirits, Daria Dolnycky, Canadian Consumer Industry Diversity, Equity, and Inclusion (DEI), Deloitte Canada, Ryan Robinson, Director, Consumer Research, Deloitte Canada.

Promoting gender diversity, equity, and inclusion (DEI) in the workplace is a business imperative. However, companies in the beverage alcohol sector have had to rely on very limited data since most studies conducted to date have viewed this space through the lens of a broader, aggregated food and beverage industry.

3:20pm – 4:00pm EST
Growth and Innovation Through Global Challenges: The Economic Impact of the Wine and Grape Industry in Canada (2019-2020)

Dr. Robert Eyler, President, Economic Forensics and Analytics

Presentation of the results of the third iteration in WGC's economic research study series
conducted on the Canadian wine and grape industry identifying the challenges and
opportunities facing the industry and its performance over the past decade.

4:00pm – 5:00pm EST

Wine Growers Canada Wine Industry Awards & Wine Growers British
Columbia Industry Recognition Awards & inaugural Ontario Wine Industry Champion Award.

Please register in advance to this event. 

This is an external event from Women of the Vine & Spirits