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C-Suite Insights: Leading with Confidence at the Helm of a Rapidly Changing Industry with Michelle Korsmo, President & CEO, Wine & Spirits Wholesalers of America

10 Nov 2020
9:00am - 10:00am PST
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C-Suite Insights: Leading with Confidence at the Helm of a Rapidly Changing Industry with Michelle Korsmo, President & CEO, Wine & Spirits Wholesalers of America Login or Join to view tickets
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Join Women of the Vine & Spirits for 
our NEW Leadership Series:
"C-Suite Insights"

Leading with Confidence at the Helm of a Rapidly Changing Industry with Michelle Korsmo, President & CEO, Wine & Spirits Wholesalers of America

Tuesday, November 10
9:00AM PST / 12:00PM EST

Michelle Korsmo, President & CEO, Wine & Spirits Wholesalers of America

Interviewed by Cheryl Durzy, Founder and CEO,
Liberation Distribution (LibDib)


Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal. Each of us can be a leader and make a positive difference, whatever our title or position.

This series takes you inside the minds of some of the most respected visionaries, thought leaders and entrepreneurs in the alcohol beverage industry. 

These live, one-on-one interviews, with Q&A open to attendees, will provide you with tangible tools on how to lead through uncertain times and inspire you to take action. 

Here are some questions to ask yourselves as you lead through a crisis: 

  • Am I defining reality and creating hope in this unprecedented time? 
  • Am I helping my team become the change makers we need so they can be successful in difficult times? 
  • What are the key relationships I need to maintain in order to emerge from the current crisis?
  • Do our decisions mirror our company values?
  • Is our organization’s culture being maintained through our responses during the crisis? 

Introducing the First-of-its-Kind List of Female Leaders in the
Alcohol Beverage Industry, Worldwide

The Women of the Vine & Spirits C-Suite honors and recognizes leaders that are change-makers, co-creators and curators 
in the alcohol beverage industry.

View the List

Visibility of women in traditionally male-dominated roles and industries cannot be underestimated.

These women have earned their place at the top as forward-thinkers, disruptors, innovators and icons using their voice and position
to inspire others to follow in their footsteps. 

Qualifying Corporate Members that would like to be included in our C-Suite need to complete this form.

Michelle L. Korsmo is president and chief executive officer of the Wine & Spirits Wholesalers of America (WSWA), the national trade association representing the wholesale tier of the wine and spirits industry. Founded in 1943, WSWA has more than 370 member companies that employ over 88,000 workers in all 50 states and the District of Columbia. WSWA members distribute more than 80 percent of all wine and spirits sold at wholesale in the U.S. delivering the widest variety and choice of beverage alcohol anywhere in the world.

Korsmo is the fifth leader of WSWA since its inception and second woman President and CEO. Since 1943, WSWA serves its membership by advocating on federal, state, regulatory, and legal issues impacting wine and spirit distributors and the beverage alcohol industry. WSWA offers a wide range of services in the areas of public affairs, education and social responsibility. The association promotes the role of wholesalers in the three-tier system which empowers local governments, ensures safety for consumers, enables variety and choice and emphasizes responsible consumption.

Prior to joining WSWA, Korsmo served seven years as head of the American Land Title Association (ALTA), the national trade association for real estate settlement services and the land title industry.  Among other accomplishments, under her leadership ALTA doubled both its membership and revenues, and tripled fundraising for its industry PAC.

Prior to ALTA, Korsmo served as executive vice president of the Americans for Prosperity Foundation. She was previously deputy chief of staff at the U.S. Department of Labor. In that role, she managed agency heads, served as a member of the budget committee, exercised approval authority on all official action to be published in the Federal Register, and developed an outreach program to the non-profit community.

Following her education at North Dakota State University, Korsmo started her career as a business owner in her home state of North Dakota, where she built a public advocacy and political consulting firm representing a consortium of organizations before the North Dakota Legislature.

She lives in Georgetown with her husband and three daughters.

Cheryl is LibDib’s founder, CEO and resident wine geek. She spent 20 years managing sales and marketing for her family’s Northern Central Coast winery. Cheryl came to the realization that the beverage industry needs efficient distribution options for craft distilleries and family-owned wineries to be successful on their own terms. Hence, LibDib was born! Favorite Drinking Apparatus: Red Solo Cup. Why? The Red Solo represents outside, on the go and fun.

10 Nov 2020
9:00am - 10:00am PST

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