Skip to Main Content

Blueprint for Leveraging Media and Public Relations

30 May 2024
10:00am - 11:00am PDT
Ticket Name Sale Ends Price Quantity
Blueprint for Leveraging Media and Public Relations Login or Join to view tickets
Event Details

Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email


Join Women of the Vine & Spirits for a Live Chat:

Blueprint for Leveraging Media

& Public Relations


Thursday, May 30
10:00 AM PST / 1:00 PM EST

*For Corporate and U&C Members Only*


Liz O’Donnell
Chief Strategy & Content Officer
Double Forte

Patricia Denci
Vice President
Double Forte

Public Relations is constantly evolving, and so should your internal strategy. Join Liz O’Donnell, Chief Strategy and Content Officer, and Patricia Denci, Vice President, of Double Forte, for an engaging discussion on leveraging media and public relations. Whether it be for product launches, leadership changes, awards and recognitions, or new innovations, leveraging media relations can open countless opportunities to get your mission, vision, and values in front of your target audience. Based on their decades of experience in PR, Liz and Tricia will share best practices and the current state of PR to set your company up for success.


Key Takeaways

  • The state of PR
  • How to leverage PR to build your company brand
  • Key insights to maximize your media footprint
  • Strengthening media relationships and tips for PR success

Who Should Attend: All Corporate Members.


Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  


Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.

As the Chief Content Officer for Double Forte, Liz combines her PR, marketing and writing skills to counsel clients on their content and social media strategies and to maintain the editorial calendar and voice for the agency. Over the years she has worked as the Vice President of Marketing for an international flooring company and led media and communications programs for a range of clients from Fortune 100 companies to early-stage startups in the technology, consumer and professional services industries.

An award-winning writer, Liz is the author of two books about the challenges of working women balancing career and caregiving. She is also active in the influencer community: Liz runs an online community with thousands of members, and her first blog was named one of the Best Blogs for Women by Fortune Magazine several years in a row. 

Tricia brings a solid marketing background and creative flair to her role of Vice President at Double Forte. With experience developing effective communications programs for national brands to building a digital presence for local boutique store fronts, Tricia is adept at bringing a client’s unique story to life for the media.

Since joining Double Forte over 10 years ago, Tricia has led the charge building our influencer network while bringing awareness of client brands in a wide range of industries including, wine, food, hydration and technology. 

As a solid researcher, Tricia makes it her business to be an expert on her clients' industries staying abreast of new trends, identifying key influencers and tracking the ever-changing media scene.

Tricia holds a BS in Marketing and a minor in French language from DePaul University. Once a transplant to the Bay Area, Tricia is back to her east coast roots at home in Newport, Rhode Island while also making frequent trips into New York City.

30 May 2024
10:00am - 11:00am PDT

Google Calendar