Kimberly M. Maynard is a partner in the Trademark & Brand Management and Litigation Groups. She represents emerging and established companies on intellectual property matters across a variety of industries, including technology, fashion, jewelry, finance, food, automotive, television and dance. World Intellectual Property Review has recognized Ms. Maynard numerous times, most recently as a Leader in its WIPR Leaders Directory 2023. World Trademark Review also named her one of the “World’s Leading Trademark Professionals."

Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She works hard to understand client business goals and to craft practical, cost-effective legal strategies that meet those goals. Ms. Maynard analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress. Recently, she was part of the Frankfurt Kurnit team that represented Sprint in a high-profile false advertising case.

Prior to joining Frankfurt Kurnit, Ms. Maynard was an associate at BakerHostetler, where, among other things, she led a team of lawyers in an appeal of a Trademark Trial and Appeal Board decision before the Southern District of New York —  ultimately securing ownership of trademarks for a major New York City dance theater. Prior to law school, Ms. Maynard was affiliated with Trisha Brown Dance Company.

Ms. Maynard is a member of the New York State Bar Association (Intellectual Property Group) and a member of the U.S. Trademark Law Committee (Intellectual Property Owners Association). She serves on INTA’s Bulletin Committee and was an Adjunct Professor at New York Law School, where she helped start the PTO Trademark Clinic. She is admitted to practice in the New York and New Jersey state courts, as well as in the Southern and Eastern Districts of New York, the District of New Jersey, and the Court of Appeals for the Second Circuit.

Maggie, a seasoned senior executive with 25 years of success, builds marketing and brand strategies, media planning, corporate and crisis communications strategies that increase brand and corporate market share. With demonstrated capabilities in creating and maintaining positive public profiles during periods of transition, increasing competition, and politically charged environments, Maggie’s focused experience spans successful engagements in the Federal government, emerging technologies and wine and spirits sectors.

Maggie is SVP at Double Forte and GM of the wine and spirits group, a practice she built from the ground up. Prior to Double Forte Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.

Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing, giving the keynote speech at the 2023 Wisconsin Fresh Conference, resulting in an invitation to join the Wisconsin Wine Association Board of Directors.

Prior to founding her own company, Maggie was a vice president of communications at America Online where her team developed and implemented a communications plan for the AOL-Netscape C-Suite and contributed to a successful merger. Additionally, Maggie managed day-to-day operations of the communications team, budget, and objectives, including the development and implementation of the AOL West communications strategy and plan for the Netscape branded products.

Her entrepreneurial spirit continued after leaving AOL, as she became an advisor to a host of technology startups on their go-to-market strategies including Shutterfly, Mambo.com, Etime Capital, and others.

Maggie completed and received a certificate from the Harvard Executive Leadership Workshop Program, as well as wine education certificates from Court of Master Sommeliers and the Culinary Institute of America. Maggie earned her Bachelor of Arts from Washington State University.