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How Beverage Alcohol Trends Are Reshaping Marketing Activation

19 Feb 2026
10:00am - 10:50am PST
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Event Details

 

Join Women of the Vine & Spirits for a Live Chat:

How Beverage Alcohol Trends Are

Reshaping Marketing Activation

 

Thursday, February 19
10:00 AM PT / 1:00 PM ET
*Corporate Members Only*

 

Michelle Ganz
CCO, Beverage Sector
HH Global

Rene Ramos
SVP Brand Activation – Beer Division
Constellation Brands

Jackie Burke
VP Brand Activation – Beer Division
Constellation Brands

Moderated By
Rachel Harris
SVP Strategic Solutions
HH Global

 

This live chat will explore the evolving landscape of how beverage alcohol trends are transforming marketing activation strategies. The conversation will highlight how companies, like Constellation and HH Global, are adapting through agility, speed to market and data-driven personalization.

Who Should Attend: All Corporate Members.

 

Category: Data Insights
In a rapidly evolving industry, data is a powerful tool to inform strategy, uncover trends, and drive smarter decisions. The Data Insights category explores how to leverage analytics, consumer behavior, and market intelligence to stay competitive in the beverage alcohol space. These Live Chats highlight how data can guide innovation, optimize operations, and support informed decision-making across the three-tier system.

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Us!

19 Feb 2026
10:00am - 10:50am PST

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