WOMEN OF THE VINE & SPIRITS FOURTH ANNUAL GLOBAL SYMPOSIUM GENERAL SESSION TOPICS & SPEAKERS

 

GENERAL SESSION

Tuesday, March 13, 2018

Carneros Ballroom

Group A: 9:00AM – 12:00PM

Group B: 1:45PM – 4:45PM

 

Opening Remarks

Deborah Brenner, Founder & President, Women of the Vine & Spirits


Simplifying Bias: Returning to the Basics

Sarah Bettman, Talent Development Manager, Diversity and Inclusion, Constellation Brands

Unconscious Bias is the hot Diversity & Inclusion topic of our times. We take classes, read about it, but still feel stuck when it comes to managing it. In this session, we will simplify bias to help us see it in action and provide actions to interrupt it. It isn’t until we understand that we all have bias and commit to bias interruption when we can, that we can begin to change our cultures.

 

Takeaways:

  • What is unconscious bias and why is important to talk about.
  • Finding bias in the work place through the language of stereotypes, micro-inequities, and business decisions.
  • How to manage bias in you and others.

Get Personal: How to Build an Authentic Brand

David Tyreman, Brand Provocateur, World Famous Company

We are all clear about our favorite brands, but what on earth does it take to BE a favorite brand? 

Get ready to experience effective ‘brand myth busting.’ Discover the many opportunities you have to create a kickass brand that brings results while staying authentic to who you are and what you stand for.

You’ll know the right questions to ask yourself and your powerful first steps to create brand buzz… and it’s easier than you think to position your brand as ‘the only choice’ in the mind and heart of your audience. Don’t be surprised if you can’t wait to start implementing David's insights right away… because before this talk is over, you’ll enjoy vivid clarity about your own personal or business brand…that’s right, David’s keynote applies to both YOUR personal ‘brand’ and your BUSINESS’ brand.

How cool is that? Bring an open mind, an open notepad and get ready for David to change the way you think about your brand forever!  

 

During this Keynote you will discover:

  • Immediate changes you can make to engage your ‘audience’ and improve your ‘brand’ results
  • The mistakes 98% of people and businesses make - so that you can avoid them
  • How and where to D-I-F-F-E-R-E-N-T-I-A-T-E your brand from the rest
  • What it means to be ‘An Ambassador’ for your brand

Beyond Buzzwords & Numbers: Maximizing Consumer Data and Insights by Understanding Real Behaviors and Emotions

Jennifer Jo Wiseman, Vice President of Consumer and Product Insights & Development, E. & J. Gallo Winery

In our industry, we often rush to get in front of social changes, trends or predictions about Millennials, Gen Z or other groups, relying on the rivers of information and data that engulf us. But it is far too easy to be misled by small patterns—whether real or imagined—when you don’t understand them in human terms. Unless you truly flush out the human side of that data, and unless you understand the behavior of real, regular people, all that information will not only be useless to your business, it can lead you in the wrong direction.

 

Takeaways:

  • We are bombarded by facts and figures in this age of big data. It is essential for your business to translate multi-source data into meaningful implications.
  • Don’t confuse data points with real insights. Remember that behind the data are real humans. When we understand them in deeper ways and understand the patterns of their total lives—not just wine drinking habits or age—we gain powerful insights to drive our businesses.
  • Global trends can have a range of implications depending on different consumer group behavior or on individual countries.
  • Age or generation is simply a number. Attitudes, values, beliefs and behavior are more useful insights to understand the needs of our consumers and shoppers.

Women of the Vine & Spirits Foundation Announcements

Deborah Brenner, Founder & President, Women of the Vine & Spirits

 

GENERAL SESSION

Wednesday, March 14, 2018

Carneros Ballroom

Group A: 1:30PM – 4:30PM

Group B: 9:00AM – 12:00PM

 

Opening Remarks Day Two

Deborah Brenner, Founder & President, Women of the Vine & Spirits


A Conversation with Barbara Banke

One of the wine industry’s top executives and innovators, Jackson Family Wines Chairman & Proprietor Barbara R. Banke has spent the last two decades leading the company she co-founded with her late husband, wine icon Jess Jackson, while building and expanding some of the most beloved wineries in the nation.

Interviewed by: Virginie Boone, Contributing Editor, Wine Enthusiast


Setting Goals: The Key to Success

Moderator:
Rebecca Hopkins, Executive Vice President, Colangelo & Partners

Panelists:
Dr. Laura Catena, Founder, Catena Institute of Wine

Roberta Corra, Managing Director, Gruppo Italiano Vini

Why are setting goals so important? Hear from leading ladies in the alcohol beverage industry how they have achieved success in their careers from setting goals and analyzing results. Learning first hand experiences from this group of influencers will motivate you to to set your own goals, setting yourself up for massive growth and success.


Be Fierce: Stop Harassment & Take Your Power Back

Gretchen Carlson, Star News Anchor, Journalist, Author, and Former Miss America

Gretchen Carlson will speak on topics from her new book, Be Fierce: Stop Harassment and Take Your Power Back. Her book gives a voice to women around the world who have been silenced by harassment and intimidation, inspiring them to reclaim their power against injustice.

Gretchen Carlson is one of the nation’s most successful and recognized news anchors and a tireless advocate for workplace equality and the empowerment of women. Gretchen has been named one of TIME magazine’s 100 most influential people in the world for 2017. She’s also graced the cover of TIME and Good Housekeeping magazines and is a marquee columnist for TIME's Motto. Since making the decision to speak up against sexual harassment, she sparked an international conversation about the pervasiveness of the issue and in doing so discovered every woman has a story.


Closing Remarks

Deborah Brenner, Founder & President, Women of the Vine & Spirits