The Women of the Vine Alliance (womenofthevine.com) announced its partnership with leading data and analysis company, the International Wine & Spirits Research (IWSR) (theiwsr.com) to complement its mission to advance women’s careers and foster gender diversity and talent development across the alcohol beverage industry.
“Women of the Vine and the IWSR share a mission to educate, which is paramount to the growth and empowerment of women in the alcohol beverage industry” said Brandy Rand, Vice President of U.S. Marketing and Business Development for the IWSR, who recently joined the Women of the Vine Advisory Board and whose diverse background includes managing, marketing and consulting for dozens of global brands. “The IWSR’s focus on research and trends will provide Women of the Vine members with knowledge and tools to drive success within their organizations.”
The move to team up with a research organization was a strategic one, says Women of the Vine Alliance Founder & President, Deborah Brenner. “Information is power in today’s competitive global market,” she said. “The IWSR provides critical, concrete data and insight into industry trends and innovations. Partnering with the IWSR and working with Brandy Rand on the Advisory Board is a valuable resource and provides a great benefit to our mission and our membership.”
Headquartered in London, the IWSR is the world’s most comprehensive collection of data on the alcohol beverage industry, quantifying the global market of wine, spirits, beer and mixed drinks by volume and value, and providing insight into short- and long-term trends. This data is used by top alcohol beverage companies, many of whom are Women of the Vine Corporate Sponsors, including E. & J. Gallo Winery, Bacardi, Brown-Forman, Beam Suntory, Pernod Ricard, and more.
For more information about the recent partnership between the Women of the Vine Alliance and the IWSR, email info@WomenoftheVine.com or call 888.750.1863.
About the Women of the Vine Alliance
The Women of the Vine Alliance is a membership-based alliance that empowers and equips women worldwide to advance their careers in the alcohol beverage industry. Women of the Vine offers extensive education, advocacy, training, mentorship, networking and steadfast support for women at every position in the field, particularly through the annual Women of the Vine Global Symposium which will be held March 13 – 15, 2017 in Napa, California. Women of the Vine: Raising the Bar. For more information or corporate partnership inquiries, please visit www.womenofthevine.com or email firstname.lastname@example.org
About the IWSR
The IWSR is the leading source of analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and mixed drinks by volume and value, and provides insight into short- and long-term trends. Our data is used by all of the largest multinational wine, beer and spirits companies, as well as the finance industry. The IWSR's unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level. For more information, please visit www.theiwsr.com.