Join Corporate Member DISCUS for Their Ask the Expert Series

The Future of Alcohol Marketing:

Engage Shoppers in a Changing Economy 

Thursday, July 31,
1:00 - 2:00 PM ET / 10:00 - 11:00 AM PT

Today’s adult beverage shopper is navigating economic challenges, changing preferences and purchase behaviors and a flood of brand choices. In this environment, brands across beer, wine and spirits need smarter ways to engage, convert and retain their audience. 

This session will explore how media and incentives can work together to drive measurable impact, grounded in new adult beverage shopper survey findings and grocery data. We'll spotlight opportunities for activation across generational cohorts, purchase occasions and in-store vs. digital touchpoints. 

You'll learn: 

• How economic pressures are shaping alcohol baskets and brand loyalty 
• How today's media strategies and smarter segmentation are influencing shoppers in real time 
• Real world examples of how incentives drive conversion 

Join Inmar Intelligence and Mark Anthony Brands as we delve into the challenges facing the industry and what you can do today to drive shopper loyalty in 2025 and beyond.