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The ABCs of Brand Development

24 Jun 2025
10:00am - 11:00am PDT
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Event Details

 

 

Join Women of the Vine & Spirits for a Live Chat:

The ABCs of
Brand Development

 

Tuesday, June 24
10:00 AM PT / 1:00 PM ET
*Corporate Members Only*

 

Ian Perez
Head of BrandArc
MHW

Michelle Street Beaudette
Client Development Manager
MHW

Importer, distributor and compliance service provider MHW Ltd. created BrandArc several years ago from a demand by large portfolios to incubate and bring emerging brands strategically and expeditiously to market. What has resulted is a full in-house creative agency that has birthed brands of every genre from Cascade Moon, George Dickel x Leopold Brothers, Maru-Hi by Suntory Beverage & Food, and Julia Gin to name a few. Head of BrandArc Ian Perez and MHW Client Development Director Michelle Street Beaudette discuss how clients can go from concept to cup with BrandArc and MHW.

Who Should Attend: All Corporate Members.

 

Category: Business Development & Innovation:

Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.  

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.

24 Jun 2025
10:00am - 11:00am PDT

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