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Join Women of the Vine & Spirits for our Leadership Series
C-Suite Insights:
Storytelling Beyond the Brand
Tuesday, April 23
12:00 PM PST / 3:00 PM EST
Susan Lambert
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Paige Parker |
Join Paige Parker from Happenstance Whiskey and Susan Lambert from Remington Family Distillers as they discuss an impactful element of marketing, storytelling! There are so many components to marketing your brand and not just one principle applies to all. From retail to digital to packaging, listen as these industry experts share their experience and knowledge as it relates to storytelling beyond the brand.
Mentorship: C-Suite Insights
This series takes you inside the minds of some of the most respected visionaries, thought leaders and entrepreneurs in the alcohol beverage industry. It is an opportunity to hear from those leading the paths forward in bev alc. Hear about the importance of mentorship & sponsorship. Learn from their hurdles faced and how they achieved their current role. Listen to the advice of those that have already forged their successful careers in our industry.
Who Should Attend:
All Members Welcome
Introducing the First-of-its-Kind List of Female Leaders in the
Alcohol Beverage Industry, Worldwide
The Women of the Vine & Spirits C-Suite honors and recognizes leaders that are change-makers, co-creators and curators
in the alcohol beverage industry.
Visibility of women in traditionally male-dominated roles and industries cannot be underestimated.
These women have earned their place at the top as forward-thinkers, disruptors, innovators and icons using their voice and position
to inspire others to follow in their footsteps.
Qualifying Corporate Members that would like to be included in our C-Suite need to complete this form.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.
Susan’s career spans multiple decades as a leader in the IT and Spirits worlds. In late 2018, she took a leap of faith leaving IT to the role of Investor/ Chief Marketing Officer for Remington Family Distillers. Prior to 2019, Remington Family Distiller’s, the idea of marketing meant taking a badly lit photo with a cell phone and pushing it out to our 30 adoring fans. Marketing sheets were a collage of our favorite bottle shots along with our most successful sales pitch. Fast forward several years with Susan’s direction staking claim in the creation and management of print/online media, collateral, Media Style Guides, Standards, website refresh as well as driving multi-dimensional social media targets and overhaul, Remington Family Distillers has a piece of the marketing pie and industry awards, such as:
- 2020 John Barleycorn Awards
- Gold Winner - Marketing/Promotion Campaign | Special Event
- Gold Winner - Marketing :Charitable Campaigns
- Gold Winner - Marketing:Social Media Gold Award
- EastSide Magazine - Honor | 2020 Inspirational Women Leader
- WSWA Advisory Council Brand Representative 2021
Ms. Lambert’s 20 years experience as an IT consultant ranges from start-up user interface game design at Human Code, to learning management systems through e-commerce fulfillment for clients like LeapFrog, Broderbund, Dell, MSDF, ATT Wifi, Verizon Wireless, Razorfish, Citi Financial Services, CGI/Texas Railroad Commission and many others.
Paige is the Founder & CEO of Happenstance Distilling Co. – A whiskey company based out of Nashville, Tennessee that launched its Founder’s Edition Straight Bourbon Whiskey in 2021.
Happenstance is currently Nashville’s only 100% women-owned & operated whiskey company and has been featured in Fox News, People Magazine, Yahoo! Finance, the Nashville Business Journal, Bev Net, Nashville Lifestyles and more. Happenstance has also collaborated on events around town with Sony Music for CMA Fest, Warner Music, Universal Music Group, Bridgestone Arena, Reese Witherspoon’s Draper James and was showcased as the select bourbon for country music artist weddings HARDY & Caleigh Ryan and Mitchell & Meghan Tenpenny.
If you visit Nashville, you can find Happenstance showcased in cocktails all over town including at Michelin star restaurant Yolan, Four Seasons hotel, One Hotel, Virgin Hotel, at the Nashville airport to buy before you fly and up and down Broadway at Eric Church and Miranda Lambert’s bars amongst others.
Happenstance has won gold in several industry award competitions including 2024 Denver International Spirits, 2023 San Francisco World Spirits, 2023 SIP Awards packaging & product, 2022 BTI Packaging and more.
Paige started in the alcohol industry working in marketing for Anheuser-Busch. Throughout her career she has worked with brands including Budweiser, Stella Artois, NASCAR, Microsoft and KFC. She holds an MBA from Vanderbilt University, M.S. in Broadcast Journalism from USC Annenberg and a B.S. from the University of Southern California’s Marshall School of Business.
