| Ticket Name | Sale Ends | Price | Quantity | ||
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| Physically Enhance Your Brand Today! How to Use Your Packaging To Stand Up and Stand Out Hosted by Corporate Member, The Spearhead Group - CM Only | Login or Join to view tickets | ||||
This Live Chat is for Corporate Members. Corporate Member only events are meant to expand company knowledge and best practices on pitching, elevating their marketing, streamlining their sales efforts, cultivating business development and innovation (BD&I), creating or improving DE&I programs, and leveraging their Corporate Membership benefits with WOTVS.
Join Women of the Vine & Spirits for a Live Chat:
Physically Enhance Your Brand Today! How to Use Your Packaging To Stand Up and Stand Out Hosted by Corporate Member, The Spearhead Group
Thursday, May 20
10:00AM PST / 1:00PM EST
Lana Toler
Marketing & Innovation Manager
The Spearhead Group
Do you ask yourself these questions?
- Do I feel like my packaging fully represents and Stands-Up for my brand?
- Does my product Stand-Out on the shelf and from competitors?
- Do I use too much packaging and want to be more sustainable?
- Do I feel like my brand could benefit from using a modular approach to gifting, e-commerce, or virtual tastings?
- Are there better solutions than my packaging today? Do I want to learn how to use my packaging to its fullest potential?
- Do I have challenges creating new brands and/or LTOs due to the inflexibility of my current supply chain?
- Do I have challenges on execution of R&D due to limited material options (real innovation), cost, speed or even final assembly?
Join Marketing & Innovation Manager, Lana Toler with The Spearhead Group (WOTVS Certified Women Owned) for an engaging conversation as we invite you to ask these questions and join us to discuss!
Takeaways
- Ensure that your brand is well represented by its packaging. The packaging is the first impression!
- Never stop asking how to become more sustainable.
- Gifting, E-Commerce and Virtual Spirit Events/Tastings are here. Determine if and how you want to answer the call!
- If you want to realize your brands full potential using packaging, reach out to The Spearhead Group to discuss how to use Physical Brand EnhancementTM.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.
As a New Mexico native and a Colorado State Graduate, Lana Toler has immersed herself in the spirits category for the last 20 years, not only as a career but as a passion. She developed her love for bourbon in her earlier years at Beam Suntory where she led the flavored innovation team and learned to appreciate all spirit categories. In her early roles she not only learned but dedicated herself to understanding how sensory and human experience can change a consumer’s perception and loyalty. She has traveled the world learning and tasting spirits and sharing the joy that each scientist, production, and marketing team member contributes to building brands.
Her passion for R&D as well as marketing and innovation has inspired her path from liquid development, to global innovation, to packaging innovation, and now a combination of both innovation and marketing using packaging as a key tool to enhance brands. Innovation comes from all categories, and she excels at connecting the dots from Innovation to Production-Viable concepts. In her current role, Lana’s goals are to share her learnings in the spirits category with clients to make the most brand representative, outstanding, and consumer engaging packaging that is possible.
Lana is a big proponent of bringing innovation to all aspects of the spirit categories. She has always been an active member in various groups related to food and beverage, spirits and packaging, and she can definitely be spotted at a variety of trade shows across the world gathering inspiration to share with her clients. She is currently an active member with Bourbon Women, in Louisville, Kentucky, and Women of the Vine & Spirits (WOTVS). She manages to connect with people everywhere she goes and is no stranger to getting very engaged in what is happening! Mentors and relationships are important in the world of spirits, and Lana is an advocate for mentorship and growth for women in all sectors on the category.
Lana brings innovation solutions, connects brand and consumer experiences, and shares her enthusiasm and passion for spirits in every project and professional relationship.
The Spearhead Group is a woman owned company offering an end to end process to physically enhance your brand through innovation, primary and secondary packaging.
We deliver the ultimate physical execution of your brand through:
- Labels: Leather, faux leather, polymers, wood.
- Medallions: Metal, plastic.
- Value Added PBE™: Folding cartons, luxury boxes, bags and other reusable containers.
- Limited Time Offers: Short unique runs in almost any base.
- New-to-market innovation, including full cooperation and collaboration with client's R&D and our R&D team.
View The Spearhead Group Profile.
Attendees (19)
