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Partnering for Growth: Winning Strategies for Low/No Alcohol Campaigns with Buyers

11 Sep 2025
10:00am - 11:00am PDT
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Partnering for Growth: Winning Strategies for Low/No Alcohol Campaigns with Buyers Login or Join to view tickets
Event Details

 

 

Join Women of the Vine & Spirits for a Live Chat:

Partnering for Growth:
Winning Strategies for Low/No Alcohol Campaigns with Buyers

 

Thursday, September 11
10:00 AM PT / 1:00 PM ET
*Corporate Members Only*

 

Laura Taylor
Founder & Chief Mingle Officer
Mingle Mocktails

Shannon Thomas
Sr. Associate Buyer
Total Wine & More

The low- and no-alcohol category is one of the fastest-growing segments in the beverage industry, but success depends on strong collaboration between suppliers and buyers. Join Laura Taylor, CEO & Founder of Mingle Mocktails, and Shannon Thomas of Total Wine, as they share proven strategies for building effective campaigns that resonate with consumers and drive sales. From positioning and merchandising to joint marketing initiatives, this WOTVS Live Chat will give you actionable insights into how supplier-buyer partnerships can fuel growth and maximize impact in this evolving category.

 

Who Should Attend: All Corporate Members.

 

Buyer Live Chats:
Hear from on and off premise retailers as they discuss how to develop and maintain relationships with buyers in the dynamic beverage alcohol industry.  These unscripted conversations will instill effective strategies on how to emerge into new markets and set your brands up for success.  

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.

11 Sep 2025
10:00am - 11:00am PDT

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