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Meeting the Expectations of the Changed Consumer with Special Guest, Chad Sokol, AVP/GMM, Wine/Liquor, Costco Wholesale - CM Only

28 Sep 2021
10:00am - 11:00am PDT
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Meeting the Expectations of the Changed Consumer with Special Guest, Chad Sokol, AVP/GMM, Wine/Liquor, Costco Wholesale - CM Only Login or Join to view tickets
Event Details

This Live Chat is for Corporate Members. Corporate Member only events are meant to expand company knowledge and best practices on pitching, elevating their marketing, streamlining their sales efforts, cultivating business development and innovation (BD&I), creating or improving DE&I programs, and leveraging their Corporate Membership benefits with WOTVS.

 

Join Women of the Vine & Spirits for a Live Chat: 

Meeting the Expectations of the Changed Consumer
with Special Guest, Chad Sokol, Costco Wholesale, AVP/GMM, Wine/Liquor

 

Tuesday, September 28
10:00AM PST / 1:00PM EST

Chad Sokol
Assistant Vice President / General Merchandise Manager
Wine/Liquor
Costco Wholesale

 

Join WOTVS and special guest Chad Sokol, Assistant Vice President / General Merchandising Manager of Wine/Liquor at Costco Wholesale for his highly anticipated 2021 Live Chat. 

Chad will walk participants through the overview of Costco’s buyer structure and give insight and tips of how you should be pitching your product to Costco. Together, we will look at how buying and category sales have evolved and how Costco’s strategies have shifted with the “changed consumer”.

Now is the time to ask your questions and get much needed insight into how 2020, and now 2021,  has altered purchasing behaviors and how to keep up with the expectations of today’s consumer. 

Key topics that will be discussed:

  • Overview of Costco’s Buyer Structure  
  • How Buying and Category Sales have evolved
  • How Costco’s strategies have shifted with the changed consumer
  • Pitch Etiquette

Who Should Attend
ALL Corporate Member Suppliers, Buyers, Wholesalers, Distributors.

Chad Sokol is the Assistant Vice President / General Merchandise Manager overseeing the wine and spirits business at Costco Wholesale. Chad began his 26 year career with Costco in the Bay Area at the Modesto, CA Warehouse pulling in carts from the parking lot and as a cashier. After completing his Bachelor's degree in History at UC Berkeley, he moved into the buying side of the business in the Bay Area working through various Foods & Sundries departments including frozen food, dry grocery commodities, and wine and spirits. Chad was promoted to Assistant GMM overseeing the Cooler, Freezer, and Deli Departments for Kirkland Signature items in 2017 and relocated to Seattle. In 2019, he was promoted to his current role replacing Annette Alvarez-Peters after her retirement.

28 Sep 2021
10:00am - 11:00am PDT

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