| Ticket Name | Sale Ends | Price | Quantity | ||
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| Key Marketing Trends in the Evolving Bev Alc Landscape | Login or Join to view tickets | ||||
Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email nicole@womenofthevine.com
Join Women of the Vine & Spirits for a Live Chat:
Key Marketing Trends in the Evolving
Bev Alc Landscape
*For Corporate and U&C Members Only*
Tuesday, October 29
10:00AM PST / 1:00PM EST
Cristina Costa |
Learn more about your speaker by clicking their name in the introduction!
The alcoholic beverage industry is experiencing a significant transformation, shaped by evolving consumer preferences and market dynamics. While the rise of non-alcoholic options has made headlines, it's just one facet of a broader shift. Consumers are increasingly seeking out premium, artisanal, and sustainable products, and a growing emphasis on moderation and responsible drinking has led to a generational decline in excessive consumption. To stay competitive, brands must adapt their strategies to meet these changing demands, focusing on innovation, sustainability, and targeted marketing to engage with diverse consumer segments.
Attendees of this live chat can expect to have a real conversation about the importance of:
- Understanding the shifting consumer landscape and its implications for wine & spirit brands
- Embracing adaptability to thrive in a dynamic and crowded marketplace
- Targeting new audiences beyond traditional segments and identifying emerging opportunities to engage authentically & effectively
Category: Business Development & Innovation:
Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.
