| Ticket Name | Sale Ends | Price | Quantity | ||
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| Local Marketing Fund Strategies for Success | Login or Join to view tickets | ||||
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Join Women of the Vine & Spirits for a Live Chat:
Local Marketing Fund Strategies for Success
Wednesday, January 11
10:00 AM PST / 1:00 PM EST
*For Corporate and U&C Members Only*
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Jennifer Friedrichs |
Heather Shapiro |
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Ashley Urbanski |
Local marketing is an imperative piece of your overall marketing strategy and should be accounted for as part of your annual budget. Utilizing data and metrics, Jennifer Friedrichs, Manager, MidWest Region, Disaronno International LLC, Heather Shapiro, Control States Division Manager, RNDC, Pennsylvania and Ashley Urbanski, Sr. Manager, Customer Marketing, NAOP, Bacardi, North America, Inc. will walk us through an engaging conversation on how to build a local marketing fund to spearhead your company growth. Together, they will review the importance of preparing budgets, utilizing trackers, interacting with third parties such as wholesalers, and measuring your success.
Takeaways/What You’ll Learn:
- Goal setting & evaluation of your budget
- Measure spending & anticipated expenses
- Comparative analysis of goals vs. planned expenses
- Establishing a short-term and long-term plan
Who Should Attend:
Corporate Members & University Members, Marketing Professionals, Finance Teams, Interested individuals
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.
Jennifer is a Kentucky based beverage professional with 13+ years of experience in the industry. In her current role as Regional Manager, Midwest at Disaronno International she coordinates the execution of fiscal goals and partners with the distributors on planning solution-based programs across a robust portfolio of International brands for open, control, and franchise markets.
She previously worked at Uncle Nearest Premium Whiskey in the northeast as a Regional Manager overseeing business in control and open markets. Prior to working on the supplier side she worked on the distributor side for 10 years across multiple markets holding various positions such as Trade Development Manager where she planned out yearly plans and market budgets, and Retail Channel Director where she supported the commercial team by creating data driven sales tools and use of local market intel to guide the retail team to over
deliver on KPI's and Fiscal volume goals.
In her free time, she enjoys spending time with her grand babies, traveling the
world, weightlifting and furthering her education through programs such as the
DISCUS Academy.
She previously held roles on the supplier side for 6 years at Sagamore Spirit managing all Control States and Delaware. Prior to that she spent 9 years at Southern Glazer’s Wine & Spirits, holding several roles in three different markets, and ending as the Director of Sales for the Pernod Ricard portfolio. In her free time, she enjoys traveling with her husband, the Philadelphia Eagles (GO BIRDS!) hanging with her pup, and indulging in delicious cocktails.
She previously held roles on the BACARDI commercial team in the northeast as Market Manager and as Trade Development Manager at, Southern Glazer’s Wine & Spirits where she has planned out yearly plans and market budgets in each role. She has working in many restaurants and bars throughout her early career while previously working in event planning and in sales and marketing in other industries.
In her free time, she enjoys boating, dry humor, and drinking Angel’s Envy Old Fashioned’ s earning her nickname “Old-Fashioned Ashley.”
Attendees (62)
