| Ticket Name | Sale Ends | Price | Quantity | ||
|---|---|---|---|---|---|
| How E-Commerce Everywhere Strategy is Rapidly Changing the Alcohol Industry- CM Only | Login or Join to view tickets | ||||
Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email elizabeth@womenofthevine.com
Join Women of the Vine & Spirits
for a Live Chat:
How E-Commerce Everywhere Strategy is Rapidly Changing the Alcohol Industry
*For Corporate and U&C Members Only*
Wednesday, August 17
11:00 AM PST / 2:00 PM EST
|
Kate Zaman |
The future of e-commerce is here. Emerging technology has generated a new trend and experience for consumers in the beverage alcohol market landscape as their buying and drinking patterns have evolved, continuously guiding market strategies and product innovation. During this session, we will explore the alcohol e-commerce playbook and why brands must embrace an e-commerce everywhere strategy to win in this new omnichannel world.
Takeaways:
- The Age Of Convenience
- The transformation of consumer shopping behavior hasn’t slowed down and won’t any time soon. Customers want the convenience of shopping wherever and whenever- bev/alc is no different
- BevAlc E-commerce has seen a rapid increase of adoption but this is only the beginning
- E-Commerce is not a channel but a way to fully optimize your marketing and sales
- The overall vision of e-commerce: Making it as convenient as possible to buy beverage alcohol compliantly in every instance it makes sense to do so
- This includes: content-to-commerce, cart to the moment (powering publishers to make content shoppable), non-endemic partnerships & more
Who Should Attend: Entrepreneurs, Business Owners, Suppliers
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.
Currently, as VP of Marketing at ReserveBar, she oversees all supplier relationships, external partnerships, corporate concierge, communications, and experiential activations.
