Rachel is the Sr. Director, Client Strategy who oversees client relations across the beverage alcohol industry. As one of ForceBrands’ first employees, she’s helped grow the company by educating team members about the business, making them industry experts with a drive to produce. Her love for helping people has led her to contribute strategic process improvements, new creative tools for sourcing and marketing, and effective training programs at ForceBrands.

 In addition to her experience in sales and love for the food and beverage industry, Rachel is a certified mixologist trainer. She brings her enthusiasm for the beverage world and expertise in hiring to the team. She attended Bergen Community College where she studied both liberal arts and Psychology. Her driving force is helping teams grow by making strategic hires who share her enthusiasm for emerging brands.

Christine oversees the operations and growth of WSET’s Approved Programme Providers (APPs) in western North America, Central and South America. She provides guidance to new and established APPs on building and maintaining exemplary business practices and robust educational standards for WSET’s best-in-class wine, spirit and sake qualifications. Christine previously worked as an assistant editor for Wine Spectator Magazine and as a Wine Ambassador for Pernod Ricard Winemakers. She has worked in wineries in Spain, California, Australia and New Zealand and holds a dual bachelor’s degree in Government and American Studies from Cornell University. Christine is currently pursuing her WSET Diploma in Wines and is also a WSET Nominated Educator.