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Consumer Purchasing Behavior in the On-Premise Hosted by Corporate Member, Nielsen	Login or Join to view tickets

Event Details

Join Women of the Vine & Spirits for a Live Chat:

Consumer Purchasing Behavior in the On-Premise Hosted by Corporate Member, Nielsen

Wednesday, September 30
10:00AM PST / 1:00PM EST

Max Heinemann,
Wine & Spirits Client
Manager, Nielsen CGA

Mitch Stefani,
Associate Client Solutions
Manager, Nielsen CGA

Join us and industry data experts at Nielsen as we explore the following:

Key Takeaways

What does the On-Premise now look like during the transition phase from Lockdown to New Normal?
What has returning to the on premise meant to consumers?
What have been the barriers to entry/return for consumers?
What do sales in key states look like?

Max Heinemann, Wine & Spirits Client Manager at Nielsen CGA had been working in the on premise world and in beverage management in Italy, France, Greece, England, The Netherlands, and the USA before moving into market research and data analytics. Currently based in Chicago he manages the company’s relationship with some of the biggest wine manufacturers in the USA.

With efforts to expand after Nielsen CGA’s arrival to the US, Mitch was the teams’ first US hire joining the team in April 2018. Mitch currently works with NCGA’s client solutions team to consult On-Premise strategy with both a variety Wine and Spirits suppliers, and has previous experience within the distribution business, based in Chicago, IL.