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C-Suite Insights - Doing It My Way: Lessons from a Career in Cocktails, Cabernet, Cannabis & Craft Beer

28 Oct 2021
12:00pm - 1:00pm PDT

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Event Details

Join Women of the Vine & Spirits for 
our Leadership Series:
"C-Suite Insights"

Doing It My Way: Lessons from a Career in Cocktails, Cabernet, Cannabis & Craft Beer


Thursday, October 28
12:00PM PST / 3:00PM EST


 

Sarah Bettman
Founder & Principal Consultant, Bettman Leadership

Paige Guzman
Chief Marketing Officer, Lagunitas/Heineken

Join us as friends and former colleagues, Paige Guzman, Chief Marketing Officer of The Lagunitas Brewing Company and Sarah Bettman, Founder & Principal Consultant, Bettman Leadership explore how you can find the strength to chart your own course a fulfilling personal and professional career by staying true to yourself and building you own Board of Directors.

Important Takeaways

  • Having the gumption to carve your own path to make hard decisions and big moves

  • How to create your own board of directors

  • The importance of living your whole life and having the freedom to truly bring your whole self to work and home

  • How to identify your growth spurts and when it is time to do the next thing

Who Should Attend

  • Current and future managers and leaders
  • Women Owned Businesses and Entrepreneurs
  • HR Professionals


Introducing the First-of-its-Kind List of Female Leaders in the
Alcohol Beverage Industry, Worldwide

The Women of the Vine & Spirits C-Suite honors and recognizes leaders that are change-makers, co-creators and curators 
in the alcohol beverage industry.

View the List

Visibility of women in traditionally male-dominated roles and industries cannot be underestimated.

These women have earned their place at the top as forward-thinkers, disruptors, innovators and icons using their voice and position
to inspire others to follow in their footsteps. 

Qualifying Corporate Members that would like to be included in our C-Suite need to complete this form.


Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.

I am a coach at heart and am passionate about supporting mindset shifts and behavior changes with my clients. I apply my coaching, facilitation, and consulting experiences as one of many voices in the conversation about diversity, equity, and inclusion (DEI). I focus on the period of time when my clients know they want to do something different, but don’t know how. 

As a white woman, I spend a lot of time thinking about my role in the DEI space. I have found that sharing my journey of learning about bias, privilege, racism, and ultimately, striving to be better, helps to bring others along on their own journey towards being inclusive leaders and creating inclusive cultures. By focusing on a specific period of time in the change cycle, I see an opportunity to promote continued learning by connecting my clients to others as they continue down the path of inclusion and equity. 

Contributions and impact:

  • Developing a women’s leadership development program for a large technology firm that boasted 30% return on investment due to increased retention and promotions into executive roles
  • Pitching and then building the foundation for DEI using a non-traditional approach at Constellation Brands, where representation for women and People of Color has improved at key levels and the voices of the employees have been elevated through the founding of ten business resource groups.
  • Being recognized for my contributions to DEI in the wine and spirits space with a nomination for Social Visionary of the Year by Wine Enthusiast Magazine

This is humbling and challenging work, but there is nothing better than when my phone rings and the leader on the other side says, “I have a question.” I know at that moment, a door has been opened and I have the opportunity to make a difference... and that is everything to me. 

To learn more about my work or to schedule an initial consultation, check out my company website at www.bettmanleadership.com

Julie Kinch is an experienced business leader who has worked for more than 25 years in the alcohol beverage industry. She is the former SVP, Chief Legal Officer for Heineken USA.  She was their first female SVP and management team member and was part of the strategic and operational management of the company which has grown to over $1.5B in revenue. Julie has represented companies in various industry trade organizations and has helped shape category narratives within the legal and alcohol beverage space. 

Julie is a pioneer in the beer business and a long standing advocate for gender diversity.  She founded the Heineken Women’s Leadership Forum to drive the inclusion and advancement of women in the workplace. Her passion has had a lasting impact: as of 2019, 50% of Heineken USA’s employees are women and 48% of its senior leaders are women. 

Her work won recognition from business and industry groups, including Westchester County’s “Women in Business” award in 2014 and as an “Equal Access to Justice” honoree in 2019. She is a regular speaker on issues of corporate culture and diversity.  She has spoken at Yale and Georgetown Universities as well as EY's Women's Leadership Forum.  She is a Global Ambassador for Vital Voices, a global non-profit organization that works with women leaders in the areas of economic empowerment, social justice and human rights.

As the Founder and CEO of JK Leadership Advisors, Julie continues her commitment to diversity and women’s leadership by advising companies looking to operationalize inclusion and diversity, to evolve their company cultures through empowering and engaging employees and to accelerate growth.

Prior to joining Heineken, Julie was Vice President, General Counsel for Remy Amerique, Inc. and before that, was with the law firm, White & Case. Julie is a former member of the Board of Directors for LIFT, a charity that provides access to justice for children and families in New York City, and she was on the initial Advisory Council for the Women’s Leadership Institute at Manhattanville College in Purchase, New York.

Julie holds a Bachelor of Science degree in Finance from Georgetown University and a JD from Boston College Law School. She currently lives in Larchmont, New York with her husband and family.

28 Oct 2021
12:00pm - 1:00pm PDT

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