Hey there, I'm Julie, the owner of Not Your Hobby Marketing Solutions and I teach people how to sell more liquid (and that's not a bad thing). I provide sales, marketing, team management & distributor management educational materials, and consulting services for craft beverage professionals. With over 20,000+ hours on the business side of the craft beer and cider industry, a BA in Marketing, and over 15 years of service in the hospitality industry, my goal is to help fill the gaps in the beverage industry for quality business guidance for brands that are limited on resources. I'm also a public speaker and published author. I currently reside right outside of Denver, Colorado with my husband, two sons, and a gaggle of pets. Cheers!

Julie Kinch is an experienced business leader who has worked for more than 25 years in the alcohol beverage industry. She is the former SVP, Chief Legal Officer for Heineken USA.  She was their first female SVP and management team member and was part of the strategic and operational management of the company which has grown to over $1.5B in revenue. Julie has represented companies in various industry trade organizations and has helped shape category narratives within the legal and alcohol beverage space. 

Julie is a pioneer in the beer business and a long standing advocate for gender diversity.  She founded the Heineken Women’s Leadership Forum to drive the inclusion and advancement of women in the workplace. Her passion has had a lasting impact: as of 2019, 50% of Heineken USA’s employees are women and 48% of its senior leaders are women. 

Her work won recognition from business and industry groups, including Westchester County’s “Women in Business” award in 2014 and as an “Equal Access to Justice” honoree in 2019. She is a regular speaker on issues of corporate culture and diversity.  She has spoken at Yale and Georgetown Universities as well as EY's Women's Leadership Forum.  She is a Global Ambassador for Vital Voices, a global non-profit organization that works with women leaders in the areas of economic empowerment, social justice and human rights.

As the Founder and CEO of JK Leadership Advisors, Julie continues her commitment to diversity and women’s leadership by advising companies looking to operationalize inclusion and diversity, to evolve their company cultures through empowering and engaging employees and to accelerate growth.

Prior to joining Heineken, Julie was Vice President, General Counsel for Remy Amerique, Inc. and before that, was with the law firm, White & Case. Julie is a former member of the Board of Directors for LIFT, a charity that provides access to justice for children and families in New York City, and she was on the initial Advisory Council for the Women’s Leadership Institute at Manhattanville College in Purchase, New York.

Julie holds a Bachelor of Science degree in Finance from Georgetown University and a JD from Boston College Law School. She currently lives in Larchmont, New York with her husband and family.

As Vice President of NielsenIQ's Beverage Alcohol Practice, Danelle Kosmal leads industry thought leadership and best practice solutions for beer, wine, and spirits clients, industry groups, and the media. She is committed to leveraging NielsenIQ's breadth of resources to provide an integrated and holistic understanding of consumer behavior and retail trends. Danelle has 23 years of marketing experience, and has been with Nielsen for 16 years. She has experience working across various clients in the food, beverage, and consumer goods industries, with the past nine years focused on alcohol. Prior to joining the Beverage Alcohol Practice, Danelle led NielsenIQ's business at Molson Coors in Chicago. Danelle received her MBA from the University of Pittsburgh, and her BA in International Studies and Economics from Allegheny College in Pennsylvania.