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Before the Pour: Adult Beverage Trends for 2024 Planning | Login or Join to view tickets | ||||
Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email nicole@womenofthevine.com
Join Women of the Vine & Spirits for a Live Chat:
Before the Pour:
Adult Beverage Trends for 2024 Planning
Thursday, September 28
10:00 AM PST / 1:00 PM EST
*For Corporate and U&C Members Only*
Colleen McClellan
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Discover the latest trends in adult beverages and insights into what people are drinking today and why. Explore key research into what consumers are choosing for both on- and off-premise and exciting emerging flavors that are gaining ground and are ripe for experimentation. We’ll also dive deeper into occasions that drive consumption, changing consumer preferences, and more.
Key Takeaways:
- The latest beverage trends and how to leverage them
- New insights on low- and no-alcohol beverages
- Drinking habits and preference data across generations and how they’re changing
Who Should Attend: All Corporate Members.
Category: Business Development & Innovation:
Business Development & Innovation (BD&I) encompasses a wide scope of best practices, activities, and initiatives that a team can implement with the goal of making a business better. These Live Chats highlight tools for companies to grow their businesses, strengthening the beverage alcohol industry, across the three-tier system.
Once you register you will receive an email with the link to access the session. If you need further assistance please Contact Nicole Anderson, Senior Manager, Corporate Member Relations, Women of the Vine & Spirits.
Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Vice President, Customer Experience with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.