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Social Media 101: Learn about the Do’s and Don’ts of Advertising Alcohol Products on Social Media & Email Marketing

16 Aug 2022
10:00am - 11:00am PDT
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Social Media 101: Learn about the Do’s and Don’ts of Advertising Alcohol Products on Social Media & Email Marketing Login or Join to view tickets
Event Details

Events reserved for Corporate and University/College Memberships focus on topics specific to supporting organizations looking to elevate their diversity, equity and inclusion (DE&I) initiatives and protocols and expanding business development and innovation (BD&I) best practices. If you are interested in learning more about our Corporate and University/College Memberships, email elizabeth@womenofthevine.com

Join Women of the Vine & Spirits
for a Live Chat:

Social Media 101:
Learn about the Do’s and Don’ts of Advertising Alcohol Products on Social Media & Email Marketing

 

*For Corporate and U&C Members Only*

 

Tuesday, August 16
10:00 AM PST / 1:00 PM EST

Marbet Lewis
Chief Executive Officer,
Founding Partner & Team Manager,
Alcohol Industry Group
Spiritus Law 

 

Join Marbet Lewis, CEO and Founding Partner of Spiritus Law for an engaging conversation on best practices for advertising, social media and email marketing. In this dialogue, Marbet will walk us through the legal nuances of marketing alcohol, how to avoid targeting minors and comply with tied-house regulations. 

 

Key Takeaways:

  • Advertising alcohol on social media can expand exposure, but be sure to follow current guidance on how to prevent targeting minors
  • Online advertising is also guided by a lot of the same rules that regulate print advertising
  • Advertising campaigns should also comply with tied-house regulations and current trade practice rules

 

Who Should Attend: Corporate Member Suppliers, Branding & Marketing Teams, Social Media Teams, Lawyers, University & College Members

 

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.

Marbet Lewis has focused her practice on the laws governing the alcohol industry and the manufacture, importation, and sale of alcohol beverage products since 2004.

She represents clients in all aspects of alcohol and business licensing, alcohol licensee mergers and acquisitions, negotiation of asset purchase agreements and required alcohol use provisions, license transfers and licensing due diligence, trade practices, alcohol product advertising and review of marketing agreements, importation agreements, label approvals, and regulatory compliance guidance.

Her experience also includes enforcement action defense and administrative litigation, zoning and land use due diligence and approval processes, and state and local government regulatory compliance, which includes drafting municipal code ordinances and amendments as well as assisting with redistricting and development of entertainment overlay districts.

16 Aug 2022
10:00am - 11:00am PDT

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