Skip to Main Content

Legal Considerations for Younger Companies: Bringing Brands to Market

25 Oct 2022
11:00am - 12:00pm PDT
Ticket Name Sale Ends Price Quantity
Legal Considerations for Younger Companies: Bringing Brands to Market Login or Join to view tickets
Event Details

Join Women of the Vine & Spirits for a Live Chat

Legal Considerations for Younger Companies:

Bringing Brands to Market
Hosted by the WOTVS Entrepreneur / Women-Owned Group


Tuesday, October 25
11:00 AM PST / 2:00 PM EST


Rebecca Ritz
Entrepreneur / Women-Owned Group Co-Lead
Founder & Designer
Bauerhaus Design, Inc.

Isabelle Cunningham
McDermott Will & Emery LLP. 

This chat will provide a broad overview of the key legal issues for a company to be aware of when launching a new alcohol brand including licensing requirements, general alcohol regulatory issues, intellectual property protection, and key considerations when entering into a distribution agreement.



  • Licensing/permitting requirements for new-to-world alcohol companies/brands.
  • General alcohol regulatory considerations (marketing/advertising and general trade practice watch-outs).
  • How to protect your intellectual property.
  • Things to consider before signing a distribution agreement.



Who Should Attend
Group members and anyone interested in the topic

Have you joined our Entrepreneur / Women-Owned Group?

Sign up Here to use this platform to join a collaborative movement of support for women-owned businesses and female entrepreneurs among our membership. The purpose of this group is to build a community of women working together to amplify our voice.

Once you register you will receive an email with the link to access the session.  If you need further assistance please Contact Olivia Campbell, Membership Coordinator, Women of the Vine & Spirits.

Rebecca is passionate about the wine, spirits and food industry, and making it easier for businesses to achieve their goals. In 2010, she blended two of her loves – design and wine – and began to focus on helping wine brands tell their brand story. Rebecca specializes in integrating this brand story and strategy into print, packaging, website design and development to stand out from the competition. Her motto is: “Will design for wine.”

Rebecca is pleased to teach brands the marketing strategies and tools they can use to get more customers and increase their sales. Based in Illinois she travels coast-to-coast to share her 20 years of design and branding expertise via workshops and presentations on branding, marketing, website strategy, wine label design, and social media. Rebecca prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific winery. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands.

Bauerhaus Design is a member of the Wine Industry Network, Texas Wine and Grape Growers Association, and the Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.

Isabelle R. Cunningham focuses her practice on regulatory matters, particularly in the area of alcohol and distribution.

Isabelle concentrates her work on tied house law, alcohol distribution issues, franchise law, alcohol advertising, and commercial agreements related to the production, sale and marketing of alcohol products. Additionally, Isabelle advises in-house teams on trade practice issues, new product launches, pre-market label review and wholesaler relations. As an in-house attorney, Isabelle advised senior leadership on supplier’s rights under distribution agreements, wholesaler consolidation efforts and the termination of wholesaler contracts. Isabelle also negotiated commercial agreements related to the marketing and promotion of alcohol products.

Isabelle has an extensive research background with a heavy emphasis on TTB, FDA, FTC and other food/beverage regulations, including issues related to bringing new and novel products to market

25 Oct 2022
11:00am - 12:00pm PDT

Google Calendar