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PRODID:-//Women of the Vine & Spirits//Silkstart Technology Inc.//
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DTSTART;VALUE=DATE-TIME:20260308T020000
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DTSTART;VALUE=DATE-TIME:20261101T020000
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SUMMARY:How Beverage Leaders Can Turn PDP Content Into a Revenue Engine by 
 Q3 — Before Holiday Sales Acceleration
DTSTART;TZID=US/Eastern;VALUE=DATE-TIME:20260624T120000
DTEND;TZID=US/Eastern;VALUE=DATE-TIME:20260624T130000
DTSTAMP;VALUE=DATE-TIME:20260528T193312
UID:6a18987857912605e52d5361
DESCRIPTION: Join Corporate Members Newborn Evolution\, BevAlc360\, 
 Campari\, &amp\; Saratoga Wine for: How Beverage Leaders Can Turn PDP 
 Content Into a Revenue Engine by Q3 - Before Holiday Sales Acceleration 
 Wednesday\, June 24 12:00pm ET As Q3 unfolds\, the window to influence Q4 
 holiday demand is already closing. In this executive forum\, CEOs\, CMOs\,
  Chief Commercial and Digital Officers\, and Heads of Ecommerce will hear 
 directly from peers on how they are turning under-optimized product detail
  pages into high-performing revenue drivers across retailer platforms. 
 This panel will unpack what&rsquo\;s actually working right 
 now&mdash\;from fixing content gaps that cost real sales\, to aligning 
 brand storytelling with retailer execution\, to accelerating innovation 
 launches on the digital shelf. If your team isn&rsquo\;t actively 
 optimizing PDPs today\, you&rsquo\;re not just leaving revenue on the 
 table&mdash\;you&rsquo\;re risking relevance during the most critical 
 selling season of the year. Panel: Joanne Newborn\, CEO\, Newborn 
 Evolution\, 20+ year veteran in the Beer\, Wine &amp\; Spirits Industry 
 Deborah Brenner\, Founder &amp\; CEO\, BevAlc360&deg\; Emily Bibeault\, 
 Ecommerce and Digital Director\, Campari JoAnn Swapp\, Owner\, 
 SaratogaWine.com Learn More Here. This is an external event from Women of 
 the Vine &amp\; Spirits 
LOCATION:
PRIORITY:5
URL:https://www.womenofthevine.com:443/events/how-beverage-leaders-can-
 turn-pdp-content-into-a-revenue-engine-by-q3-before-holiday-sales-
 acceleration
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