Avoiding the Commoditization Trap: Building a Brand Your Sales Force Can Sell While Protecting Brand Equity

19 Apr 2018
1:00pm - 2:00pm PDT

Register Now!

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Event Details

 Women of the Vine & Spirits and
Sterling Creativeworks
present a live webcast
Avoiding the Commoditization Trap: Building a Brand Your Sales Force Can Sell While Protecting Brand Equity 

Join us for a live presentation Thursday, April 19th at 1:00 PM PST  about using branding to empower your sales team while building brand equity.

Free to attend. 
Women of the Vine & Spirits Members will receive additional
exclusive materials at time of webcast.


It is difficult for wine or spirits marketers to differentiate their products from competitors. And, it’s a challenge for sales teams to gain placement while keeping hands off the “lower-the-price” lever. Packaging and messaging are powerful ways to create a higher perceived value, allowing your sales team to present compelling reasons to buy – at a price that supports a high quality perception.

After our presentation, we’ll save some time for Q & A.


We hope you’ll join us!


Cynthia Sterling, Principal & Creative Director, Sterling Creativeworks

Cynthia Sterling is the founder and Creative Director of Sterling Creativeworks, a strategy, branding, and packaging design agency dedicated to building standout premium wine, spirits and food brands. As a luxury branding specialist, she helps today’s smartest marketing minds build brands that capture attention, delight consumers & build brand loyalty. She is the author of the book Branding: Distilled, a comprehensive guide to packaging for craft spirits.


Sterling Creativeworks - Gold Corporate Partner,
Women of the Vine & Spirits

Ben Salisbury, President, Salisbury Creative Group

Ben Salisbury is the Founder & President of Salisbury Creative Group, Inc, which specializes in helping small sales team achieve high levels of sales effectiveness and brand-building prowess. Leveraging his knowledge and experience from three decades in the wine & spirits business, Ben and his team deliver sales, marketing, and distribution expertise to adult beverage clients. Prior to starting his own company, Ben was VP of On Premise National Accounts for Ste Michelle Wine Estates and Constellation Brands US.

19 Apr 2018
1:00pm - 2:00pm PDT

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